{"id":1638,"date":"2026-05-12T14:52:37","date_gmt":"2026-05-12T14:52:37","guid":{"rendered":"https:\/\/yanis-naud.ovh\/?page_id=1638"},"modified":"2026-06-03T13:39:04","modified_gmt":"2026-06-03T13:39:04","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/yanis-naud.ovh\/index.php\/email-marketing\/","title":{"rendered":"Email marketing V2"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nE-Mail \u2013 Portfolio<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&family=Outfit:wght@300;400;600;700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --gold: #705f21;\r\n --gold-light: #a08a30;\r\n --gold-pale: #c9a84c;\r\n --black: #000000;\r\n --card-bg: #111111;\r\n --card-border: #1e1e1e;\r\n --text: #e8e8e8;\r\n --text-muted: #888;\r\n }\r\n\r\n *, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n .em-section {\r\n background: var(--black);\r\n font-family: 'Outfit', sans-serif;\r\n color: var(--text);\r\n overflow: hidden;\r\n padding: clamp(40px, 8vw, 80px) clamp(20px, 5vw, 60px);\r\n width: 100%;\r\n }\r\n\r\n \/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n .em-hero { text-align: center; margin-bottom: clamp(30px, 5vw, 50px); position: relative; }\r\n .em-hero::before {\r\n content: '';\r\n position: absolute;\r\n top: -40px; left: 50%; transform: translateX(-50%);\r\n width: min(600px, 100%); height: 200px;\r\n background: radial-gradient(ellipse at center, rgba(112,95,33,0.18) 0%, transparent 70%);\r\n pointer-events: none;\r\n }\r\n .em-hero h1 {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(60px, 15vw, 130px);\r\n letter-spacing: 0.04em; color: #fff; line-height: 0.92;\r\n text-shadow: 0 0 80px rgba(112,95,33,0.3);\r\n }\r\n .em-hero .subtitle {\r\n font-size: clamp(11px, 2.5vw, 16px); font-weight: 700;\r\n letter-spacing: 0.14em; text-transform: uppercase;\r\n color: var(--gold-pale); margin-top: 14px;\r\n }\r\n\r\n \/* \u2500\u2500 INTRO \u2500\u2500 *\/\r\n .em-intro {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-left: 3px solid var(--gold); border-radius: 12px;\r\n padding: clamp(16px, 3vw, 24px) clamp(18px, 3vw, 28px);\r\n font-size: clamp(13px, 1.5vw, 15px); color: var(--text-muted);\r\n line-height: 1.7; margin-bottom: clamp(36px, 6vw, 60px);\r\n }\r\n .em-intro strong { color: var(--text); }\r\n\r\n \/* \u2500\u2500 LABEL \u2500\u2500 *\/\r\n .em-label {\r\n font-size: 11px; font-weight: 700; letter-spacing: 0.22em;\r\n text-transform: uppercase; color: var(--gold);\r\n margin-bottom: 22px; display: flex; align-items: center; gap: 10px;\r\n }\r\n .em-label::after {\r\n content: ''; flex: 1; height: 1px;\r\n background: linear-gradient(to right, var(--gold), transparent);\r\n max-width: 180px;\r\n }\r\n\r\n \/* \u2500\u2500 DIVIDER \u2500\u2500 *\/\r\n @keyframes shimmer {\r\n 0% { background-position: -400px 0; }\r\n 100% { background-position: 400px 0; }\r\n }\r\n .em-divider {\r\n height: 1px; margin: clamp(30px, 5vw, 50px) 0;\r\n background: linear-gradient(90deg, transparent, var(--gold), var(--gold-pale), var(--gold), transparent);\r\n background-size: 400px 100%; animation: shimmer 3s linear infinite;\r\n }\r\n\r\n \/* \u2500\u2500 BLOC IMAGE NATUREL \u2500\u2500 *\/\r\n .em-img-wrap {\r\n background: var(--card-bg);\r\n border: 2px dashed var(--card-border);\r\n border-radius: 12px;\r\n overflow: hidden;\r\n transition: border-color 0.2s;\r\n }\r\n .em-img-wrap:hover { border-color: var(--gold); }\r\n\r\n .em-img-wrap img {\r\n display: block;\r\n width: 100%;\r\n height: auto;\r\n border-radius: 10px;\r\n }\r\n .em-img-wrap img[src=\"\"] { display: none; }\r\n .em-img-wrap img[src=\"\"] + .em-ph { display: flex; }\r\n .em-img-wrap img:not([src=\"\"]) + .em-ph { display: none; }\r\n .em-img-wrap img.loaded + .em-ph { display: none; }\r\n\r\n \/* Modification : R\u00e9duction sp\u00e9cifique de la premi\u00e8re image de l'\u00e9tude de cas *\/\r\n .em-case .em-img-wrap {\r\n max-width: 350px;\r\n margin: 0 auto;\r\n }\r\n\r\n \/* Placeholder g\u00e9n\u00e9rique *\/\r\n .em-ph {\r\n display: flex; flex-direction: column;\r\n align-items: center; justify-content: center;\r\n gap: 8px; padding: 32px 16px;\r\n text-align: center; min-height: 120px;\r\n pointer-events: none;\r\n }\r\n .em-ph svg { opacity: 0.35; }\r\n .em-ph span { font-size: 11px; color: var(--text-muted); line-height: 1.5; }\r\n .em-ph em { font-size: 10px; color: #444; font-style: normal; }\r\n\r\n \/* \u2500\u2500 CASE STUDY \u2500\u2500 *\/\r\n .em-case {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: clamp(24px, 5vw, 50px);\r\n align-items: start;\r\n margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n .em-case-tag {\r\n display: inline-block; font-size: 10px; font-weight: 700;\r\n letter-spacing: 0.18em; text-transform: uppercase;\r\n color: var(--gold-pale); border: 1px solid var(--gold);\r\n border-radius: 20px; padding: 4px 12px; margin-bottom: 16px;\r\n }\r\n .em-case-title {\r\n font-size: clamp(24px, 4vw, 42px); font-weight: 700;\r\n color: #fff; line-height: 1.1; margin-bottom: 24px;\r\n }\r\n .em-strat-item { margin-bottom: 16px; }\r\n .em-strat-item .strat-lbl {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.2em;\r\n text-transform: uppercase; color: var(--gold); margin-bottom: 5px;\r\n }\r\n .em-strat-item p { font-size: 13px; color: var(--text-muted); line-height: 1.6; }\r\n\r\n \/* Mini KPIs *\/\r\n .em-mini-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 24px; }\r\n .em-mini-kpi {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 10px; padding: 14px 10px; text-align: center;\r\n }\r\n .em-mini-kpi .mk-val {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(22px, 3vw, 32px); color: var(--gold-pale); line-height: 1;\r\n }\r\n .em-mini-kpi .mk-lbl {\r\n font-size: 9px; font-weight: 700; letter-spacing: 0.16em;\r\n text-transform: uppercase; color: var(--text-muted); margin-top: 5px;\r\n }\r\n\r\n \/* \u2500\u2500 ANALYSIS & TIMING \u2500\u2500 *\/\r\n .em-segmentation { margin-bottom: clamp(40px, 7vw, 70px); }\r\n .em-seg-intro { font-size: 13px; color: var(--text-muted); line-height: 1.7; margin-bottom: 24px; }\r\n\r\n .em-seg-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-bottom: 28px; }\r\n .em-seg-card {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 12px; padding: clamp(16px, 2.5vw, 22px);\r\n position: relative; overflow: hidden;\r\n }\r\n .em-seg-card::before {\r\n content: ''; position: absolute; top: 0; left: 0;\r\n width: 3px; height: 100%; background: var(--gold);\r\n }\r\n .em-seg-card .seg-num {\r\n font-family: 'Bebas Neue', sans-serif; font-size: 32px;\r\n color: rgba(112,95,33,0.2); line-height: 1; margin-bottom: 6px;\r\n }\r\n .em-seg-card h4 { font-size: 13px; font-weight: 700; color: #fff; margin-bottom: 8px; }\r\n .em-seg-card p { font-size: 12px; color: var(--text-muted); line-height: 1.55; }\r\n .em-seg-card .seg-badge {\r\n display: inline-block; font-size: 9px; font-weight: 700;\r\n letter-spacing: 0.12em; text-transform: uppercase;\r\n background: rgba(112,95,33,0.15); color: var(--gold-pale);\r\n border: 1px solid rgba(112,95,33,0.3); border-radius: 4px;\r\n padding: 2px 7px; margin-top: 8px;\r\n }\r\n \r\n \/* Grille pour les 3 photos d'analyse *\/\r\n .em-excel-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px;\r\n margin-top: 20px;\r\n }\r\n\r\n \/* \u2500\u2500 HEATMAPS \u2500\u2500 *\/\r\n .em-heatmaps { margin-bottom: clamp(40px, 7vw, 70px); }\r\n .em-heatmap-intro { font-size: 13px; color: var(--text-muted); line-height: 1.7; margin-bottom: 24px; }\r\n \r\n .em-heatmap-grid { \r\n display: grid; \r\n grid-template-columns: repeat(4, 1fr); \r\n gap: 12px; \r\n }\r\n \r\n .em-heatmap-card {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 14px; overflow: hidden; transition: border-color 0.2s;\r\n }\r\n .em-heatmap-card:hover { border-color: var(--gold); }\r\n .em-heatmap-card .hm-header {\r\n display: flex; align-items: center; gap: 8px;\r\n padding: 10px 12px; border-bottom: 1px solid var(--card-border);\r\n }\r\n .em-heatmap-card .hm-dot {\r\n width: 7px; height: 7px; border-radius: 50%;\r\n background: var(--gold); flex-shrink: 0;\r\n }\r\n .em-heatmap-card .hm-title {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.12em;\r\n text-transform: uppercase; color: var(--gold-pale);\r\n white-space: nowrap; overflow: hidden; text-overflow: ellipsis;\r\n }\r\n .em-heatmap-card .hm-body {\r\n padding: 10px;\r\n }\r\n .em-heatmap-card .hm-body img {\r\n display: block; width: 100%; height: auto; border-radius: 6px;\r\n }\r\n .em-heatmap-card .hm-body img[src=\"\"] { display: none; }\r\n .em-heatmap-card .hm-body img[src=\"\"] + .em-ph { display: flex; }\r\n .em-heatmap-card .hm-body img:not([src=\"\"]) + .em-ph { display: none; }\r\n .em-heatmap-card .hm-body img.loaded + .em-ph { display: none; }\r\n\r\n \/* \u2500\u2500 WORKFLOW \u2500\u2500 *\/\r\n .em-workflow { margin-bottom: clamp(40px, 7vw, 70px); }\r\n .em-workflow-header { display: flex; align-items: center; gap: 12px; margin-bottom: 28px; flex-wrap: wrap; }\r\n .em-workflow-tag {\r\n display: inline-block; font-size: 10px; font-weight: 700;\r\n letter-spacing: 0.16em; text-transform: uppercase;\r\n color: var(--gold-pale); border: 1px solid var(--gold);\r\n border-radius: 20px; padding: 5px 14px;\r\n }\r\n .em-workflow-title { font-size: clamp(18px, 3vw, 26px); font-weight: 700; color: #fff; }\r\n .em-workflow-objective {\r\n border-left: 3px solid var(--gold); padding: 10px 16px;\r\n font-size: 13px; color: var(--text-muted); line-height: 1.6;\r\n margin-bottom: 32px; background: rgba(112,95,33,0.05);\r\n border-radius: 0 8px 8px 0;\r\n }\r\n .em-workflow-objective strong { color: var(--text); }\r\n .em-gain-banner {\r\n background: rgba(112,95,33,0.08); border: 1px solid rgba(112,95,33,0.3);\r\n border-radius: 10px; padding: 14px 18px; font-size: 13px;\r\n color: var(--gold-pale); font-weight: 600;\r\n display: flex; align-items: center; gap: 10px; margin-bottom: 20px;\r\n }\r\n .em-gain-banner::before { content: '\u2713'; color: var(--gold-pale); font-size: 16px; }\r\n\r\n \/* Timeline *\/\r\n .em-timeline { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 4vw, 40px); align-items: start; }\r\n .em-steps { display: flex; flex-direction: column; gap: 0; }\r\n .em-step { display: grid; grid-template-columns: 32px 1fr; gap: 14px; position: relative; }\r\n .em-step:not(:last-child) .em-step-line {\r\n position: absolute; left: 15px; top: 32px; bottom: 0;\r\n width: 2px; background: linear-gradient(to bottom, var(--gold), transparent);\r\n }\r\n .em-step-num {\r\n width: 32px; height: 32px; border-radius: 50%;\r\n border: 2px solid var(--gold); display: flex; align-items: center; justify-content: center;\r\n font-size: 12px; font-weight: 700; color: var(--gold-pale);\r\n flex-shrink: 0; background: var(--black); position: relative; z-index: 1;\r\n }\r\n .em-step-content { padding-bottom: 28px; }\r\n .em-step-content h4 { font-size: 14px; font-weight: 700; color: #fff; margin-bottom: 4px; }\r\n .em-step-content p { font-size: 13px; color: var(--text-muted); line-height: 1.55; margin-bottom: 8px; }\r\n .em-step-badge {\r\n display: inline-block; font-size: 9px; font-weight: 700;\r\n letter-spacing: 0.14em; text-transform: uppercase;\r\n background: rgba(112,95,33,0.15); color: var(--gold-pale);\r\n border: 1px solid rgba(112,95,33,0.3); border-radius: 4px; padding: 3px 8px;\r\n }\r\n\r\n \/* Modification pour l'alignement des deux derni\u00e8res images *\/\r\n .em-workflow-images {\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: space-between;\r\n height: 100%;\r\n gap: 16px;\r\n }\r\n .em-workflow-images .em-img-wrap {\r\n max-height: 250px; \/* Emp\u00eache les images de trop grandir en hauteur *\/\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n }\r\n .em-workflow-images .em-img-wrap img {\r\n height: 100%;\r\n width: 100%;\r\n object-fit: cover; \/* Assure un rendu propre sans d\u00e9former le ratio *\/\r\n }\r\n\r\n \/* \u2500\u2500 TOOLS \u2500\u2500 *\/\r\n .em-tools { text-align: center; padding: 40px 0 0; border-top: 1px solid var(--card-border); }\r\n .em-tools h3 {\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.22em;\r\n text-transform: uppercase; color: var(--text-muted); margin-bottom: 24px;\r\n }\r\n .em-tools-logos { display: flex; justify-content: center; align-items: center; gap: clamp(16px, 4vw, 32px); flex-wrap: wrap; }\r\n .em-tool {\r\n display: flex; align-items: center; gap: 10px;\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 10px; padding: 12px 22px; font-size: 13px;\r\n font-weight: 600; color: var(--text); transition: border-color 0.2s;\r\n }\r\n .em-tool:hover { border-color: var(--gold); }\r\n\r\n \/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 RESPONSIVE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n @media (max-width: 1024px) {\r\n .em-heatmap-grid { grid-template-columns: 1fr 1fr; }\r\n }\r\n @media (max-width: 900px) {\r\n .em-case { grid-template-columns: 1fr; }\r\n .em-timeline { grid-template-columns: 1fr; }\r\n .em-seg-steps { grid-template-columns: 1fr 1fr; }\r\n .em-workflow-images { height: auto; gap: 14px; } \/* Reset en mobile *\/\r\n }\r\n @media (max-width: 768px) {\r\n .em-excel-grid { grid-template-columns: 1fr; }\r\n }\r\n @media (max-width: 560px) {\r\n .em-mini-kpis { grid-template-columns: 1fr 1fr; }\r\n .em-seg-steps { grid-template-columns: 1fr; }\r\n .em-heatmap-grid { grid-template-columns: 1fr; }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<section class=\"em-section\">\r\n\r\n <div class=\"em-hero\">\r\n <h1>E-Mail<\/h1>\r\n <div class=\"subtitle\">De l'acquisition de franchis\u00e9s \u00e0 l'engagement client.<\/div>\r\n <\/div>\r\n\r\n <div class=\"em-intro\">\r\n <strong>Email Marketing :<\/strong> \u00c0 travers ce projet, j'ai ma\u00eetris\u00e9 la conception et l'envoi de campagnes email performantes : r\u00e9daction d'e-mails engageants, design responsive et analyse des KPIs (taux d'ouverture, taux de clic, conversions). J'ai compris l'importance de l'analyse statistique des donn\u00e9es d'envoi pour identifier le bon timing et maximiser l'impact.\r\n <\/div>\r\n\r\n <div class=\"em-divider\"><\/div>\r\n\r\n <div class=\"em-label\">\u00c9tude de cas \u2014 Sarbacane Emailing<\/div>\r\n <div class=\"em-case\">\r\n\r\n <div>\r\n <div class=\"em-case-tag\">Sarbacane Emailing<\/div>\r\n <div class=\"em-case-title\">+25k mails envoy\u00e9s avec succ\u00e8s<\/div>\r\n <div class=\"em-strat-item\">\r\n <div class=\"strat-lbl\">Objectif<\/div>\r\n <p>Attirer de nouveaux leads qualifi\u00e9s sur le site cr\u00e9er-ma-franchise.fr.<\/p>\r\n <\/div>\r\n <div class=\"em-strat-item\">\r\n <div class=\"strat-lbl\">Strat\u00e9gie<\/div>\r\n <p>Optimisation du timing d'envoi bas\u00e9e sur l'analyse historique des jours et heures g\u00e9n\u00e9rant les meilleures performances de la base.<\/p>\r\n <\/div>\r\n <div class=\"em-strat-item\">\r\n <div class=\"strat-lbl\">Copywriting<\/div>\r\n <p>Collaboration avec le p\u00f4le d\u00e9veloppement commercial pour aligner le discours aux profils clients et maximiser l'engagement.<\/p>\r\n <\/div>\r\n <div class=\"em-strat-item\">\r\n <div class=\"strat-lbl\">Tracking<\/div>\r\n <p>Suivi comportemental et analyse des conversions sur le site web via GA4.<\/p>\r\n <\/div>\r\n <div class=\"em-mini-kpis\">\r\n <div class=\"em-mini-kpi\"><div class=\"mk-val\">41.8%<\/div><div class=\"mk-lbl\">Ouverture<\/div><\/div>\r\n <div class=\"em-mini-kpi\"><div class=\"mk-val\">10<\/div><div class=\"mk-lbl\">Campagnes<\/div><\/div>\r\n <div class=\"em-mini-kpi\"><div class=\"mk-val\">1.6%<\/div><div class=\"mk-lbl\">Clics<\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div>\r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/02\/image-6.webp\" alt=\"Aper\u00e7u email G\u00e9n\u00e9rale des Services\">\r\n <div class=\"em-ph\">\r\n <svg width=\"36\" height=\"36\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\/>\r\n <polyline points=\"22,4 12,13 2,4\"\/>\r\n <\/svg>\r\n <span>APER\u00c7U EMAIL<br><em>src=\"URL_EMAIL_PREVIEW\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <div class=\"em-divider\"><\/div>\r\n\r\n <div class=\"em-segmentation\">\r\n <div class=\"em-label\">Analyse temporelle & Optimisation<\/div>\r\n <p class=\"em-seg-intro\">\r\n Afin de maximiser l'impact de chaque campagne sans surcharger l'audience, je centralise les r\u00e9sultats sur Excel. Cela me permet d'analyser pr\u00e9cis\u00e9ment quels jours de la semaine et quelles heures de la journ\u00e9e g\u00e9n\u00e8rent les meilleurs taux d'engagement pour planifier nos envois au moment parfait.\r\n <\/p>\r\n\r\n <div class=\"em-seg-steps\">\r\n <div class=\"em-seg-card\">\r\n <div class=\"seg-num\">01<\/div>\r\n <h4>Collecte des donn\u00e9es KPIs<\/h4>\r\n <p>Extraction des rapports post-campagnes depuis Sarbacane (taux d'ouverture, clics, heures exactes de r\u00e9activit\u00e9) et injection dans Excel.<\/p>\r\n <span class=\"seg-badge\">Donn\u00e9es Sarbacane<\/span>\r\n <\/div>\r\n <div class=\"em-seg-card\">\r\n <div class=\"seg-num\">02<\/div>\r\n <h4>Analyse Jours \/ Heures<\/h4>\r\n <p>Croisement statistique sur Excel pour isoler les pics d'audience et identifier les cr\u00e9neaux sont les plus \u00e9fficaces.<\/p>\r\n <span class=\"seg-badge\">Excel \/ Google Sheets<\/span>\r\n <\/div>\r\n <div class=\"em-seg-card\">\r\n <div class=\"seg-num\">03<\/div>\r\n <h4>Planification & Envoi<\/h4>\r\n <p>Programmation des futures campagnes sur les fen\u00eatres horaires optimales pour maximiser imm\u00e9diatement la visibilit\u00e9.<\/p>\r\n <span class=\"seg-badge\">Timing de campagne<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div>\r\n <div class=\"em-label\" style=\"margin-bottom:14px;\">Aper\u00e7u du fichier d'analyse de performance<\/div>\r\n \r\n <div class=\"em-excel-grid\">\r\n \r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/graphique-par-heure-denvoie.webp\" alt=\"Fichier Excel \u2013 Analyse heures et jours emailing\">\r\n <div class=\"em-ph\">\r\n <svg width=\"36\" height=\"36\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"3\"\/>\r\n <line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"22\"\/><line x1=\"14\" y1=\"2\" x2=\"14\" y2=\"22\"\/>\r\n <line x1=\"2\" y1=\"8\" x2=\"22\" y2=\"8\"\/><line x1=\"2\" y1=\"14\" x2=\"22\" y2=\"14\"\/>\r\n <\/svg>\r\n <span>CAPTURE EXCEL PERFORMANCE HORAIRE<br><em>src=\"URL_EXCEL_SCREENSHOT_1\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/image-24.webp\" alt=\"Fichier Excel \u2013 Deuxi\u00e8me vue d'analyse\">\r\n <div class=\"em-ph\">\r\n <svg width=\"36\" height=\"36\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"3\"\/>\r\n <line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"22\"\/><line x1=\"14\" y1=\"2\" x2=\"14\" y2=\"22\"\/>\r\n <line x1=\"2\" y1=\"8\" x2=\"22\" y2=\"8\"\/><line x1=\"2\" y1=\"14\" x2=\"22\" y2=\"14\"\/>\r\n <\/svg>\r\n <span>CAPTURE EXCEL PERFORMANCE 2<br><em>src=\"URL_EXCEL_SCREENSHOT_2\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/06\/image-25.webp\" alt=\"Fichier Excel \u2013 Troisi\u00e8me vue d'analyse\">\r\n <div class=\"em-ph\">\r\n <svg width=\"36\" height=\"36\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"3\"\/>\r\n <line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"22\"\/><line x1=\"14\" y1=\"2\" x2=\"14\" y2=\"22\"\/>\r\n <line x1=\"2\" y1=\"8\" x2=\"22\" y2=\"8\"\/><line x1=\"2\" y1=\"14\" x2=\"22\" y2=\"14\"\/>\r\n <\/svg>\r\n <span>CAPTURE EXCEL PERFORMANCE 3<br><em>src=\"URL_EXCEL_SCREENSHOT_3\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-divider\"><\/div>\r\n\r\n <div class=\"em-heatmaps\">\r\n <div class=\"em-label\">Heatmaps \u2014 Analyse comportementale<\/div>\r\n <p class=\"em-heatmap-intro\">\r\n Les heatmaps permettent de visualiser les zones de clic et d'attention dans les emails envoy\u00e9s.\r\n Ces donn\u00e9es orientent les d\u00e9cisions de design et de placement des CTA pour les campagnes suivantes.\r\n <\/p>\r\n <div class=\"em-heatmap-grid\">\r\n\r\n <div class=\"em-heatmap-card\">\r\n <div class=\"hm-header\"><div class=\"hm-dot\"><\/div><div class=\"hm-title\">Campagne 1<\/div><\/div>\r\n <div class=\"hm-body\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/brv3-e1779794839145.webp\" alt=\"Heatmap email campagne 2\">\r\n <div class=\"em-ph\">\r\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"12\" cy=\"12\" r=\"8\" opacity=\"0.3\" stroke-width=\"6\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"4\" opacity=\"0.6\" stroke-width=\"4\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"#705f21\" stroke=\"none\"\/>\r\n <\/svg>\r\n <span>HEATMAP 1<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-heatmap-card\">\r\n <div class=\"hm-header\"><div class=\"hm-dot\"><\/div><div class=\"hm-title\">Campagne 2<\/div><\/div>\r\n <div class=\"hm-body\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/campagne-4-brevo-e1779799597806.webp\" alt=\"Heatmap email campagne 1\">\r\n <div class=\"em-ph\">\r\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"12\" cy=\"12\" r=\"8\" opacity=\"0.3\" stroke-width=\"6\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"4\" opacity=\"0.6\" stroke-width=\"4\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"#705f21\" stroke=\"none\"\/>\r\n <\/svg>\r\n <span>HEATMAP 2<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-heatmap-card\">\r\n <div class=\"hm-header\"><div class=\"hm-dot\"><\/div><div class=\"hm-title\">Campagne 3<\/div><\/div>\r\n <div class=\"hm-body\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/brv.webp\" alt=\"Heatmap email campagne 3\">\r\n <div class=\"em-ph\">\r\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"12\" cy=\"12\" r=\"8\" opacity=\"0.3\" stroke-width=\"6\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"4\" opacity=\"0.6\" stroke-width=\"4\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"#705f21\" stroke=\"none\"\/>\r\n <\/svg>\r\n <span>HEATMAP 3<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-heatmap-card\">\r\n <div class=\"hm-header\"><div class=\"hm-dot\"><\/div><div class=\"hm-title\">Campagne 4<\/div><\/div>\r\n <div class=\"hm-body\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/brv-2-e1779794784410.webp\" alt=\"Heatmap email campagne 4\">\r\n <div class=\"em-ph\">\r\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"12\" cy=\"12\" r=\"8\" opacity=\"0.3\" stroke-width=\"6\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"4\" opacity=\"0.6\" stroke-width=\"4\"\/>\r\n <circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"#705f21\" stroke=\"none\"\/>\r\n <\/svg>\r\n <span>HEATMAP 4<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-divider\"><\/div>\r\n\r\n <div class=\"em-workflow\">\r\n <div class=\"em-workflow-header\">\r\n <div class=\"em-workflow-tag\">Marketing Automation<\/div>\r\n <div class=\"em-workflow-title\">Workflow : De l'invitation \u00e0 l'avis Google<\/div>\r\n <\/div>\r\n <div class=\"em-workflow-objective\">\r\n <strong>Objectif :<\/strong> Cr\u00e9er un \u00e9cosyst\u00e8me autonome qui g\u00e8re l'acquisition, la synchronisation des donn\u00e9es et la e-r\u00e9putation sans intervention humaine.\r\n <\/div>\r\n <div class=\"em-gain-banner\">\r\n Gain de temps : ~10h\/mois  \u00b7  Data 100% fiable  \u00b7  Boost de l'e-r\u00e9putation\r\n <\/div>\r\n\r\n <div class=\"em-timeline\">\r\n\r\n <div class=\"em-steps\">\r\n <div class=\"em-step\">\r\n <div class=\"em-step-line\"><\/div><div class=\"em-step-num\">1<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Invitation & Envoi<\/h4>\r\n <p>Envoi d'un mail d'invitation contenant le lien vers le formulaire de satisfaction.<\/p>\r\n <span class=\"em-step-badge\">Sarbacane<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"em-step\">\r\n <div class=\"em-step-line\"><\/div><div class=\"em-step-num\">2<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Collecte de donn\u00e9es<\/h4>\r\n <p>Le prospect r\u00e9pond au formulaire (Google Forms).<\/p>\r\n <span class=\"em-step-badge\">Google Forms<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"em-step\">\r\n <div class=\"em-step-line\"><\/div><div class=\"em-step-num\">3<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Centralisation Database<\/h4>\r\n <p>Les r\u00e9ponses sont automatiquement inject\u00e9es dans un Google Sheet.<\/p>\r\n <span class=\"em-step-badge\">Google Sheets<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"em-step\">\r\n <div class=\"em-step-line\"><\/div><div class=\"em-step-num\">4<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Pont d'automatisation<\/h4>\r\n <p>D\u00e9tection en temps r\u00e9el de la nouvelle ligne : transfert imm\u00e9diat vers la liste de contact Brevo.<\/p>\r\n <span class=\"em-step-badge\">Make<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"em-step\">\r\n <div class=\"em-step-line\"><\/div><div class=\"em-step-num\">5<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Trigger Marketing<\/h4>\r\n <p>Brevo identifie le nouveau contact et d\u00e9clenche instantan\u00e9ment le sc\u00e9nario d'automation d\u00e9di\u00e9.<\/p>\r\n <span class=\"em-step-badge\">Brevo<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"em-step\">\r\n <div class=\"em-step-num\">6<\/div>\r\n <div class=\"em-step-content\">\r\n <h4>Conversion E-r\u00e9putation<\/h4>\r\n <p>Envoi automatis\u00e9 d'un mail sollicitant un <strong style=\"color:#fff\">avis Google<\/strong> pour booster le SEO local.<\/p>\r\n <span class=\"em-step-badge\">Google Business Profile<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-workflow-images\">\r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/02\/image-17.webp\" alt=\"Workflow Make \u2013 Google Forms vers Brevo\">\r\n <div class=\"em-ph\">\r\n <svg width=\"32\" height=\"32\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"18\" cy=\"5\" r=\"3\"\/><circle cx=\"6\" cy=\"12\" r=\"3\"\/><circle cx=\"18\" cy=\"19\" r=\"3\"\/>\r\n <line x1=\"8.59\" y1=\"13.51\" x2=\"15.42\" y2=\"17.49\"\/>\r\n <line x1=\"15.41\" y1=\"6.51\" x2=\"8.59\" y2=\"10.49\"\/>\r\n <\/svg>\r\n <span>WORKFLOW MAKE<br><em>src=\"URL_MAKE\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/02\/image-18.webp\" alt=\"Workflow Brevo \u2013 Automation\">\r\n <div class=\"em-ph\">\r\n <svg width=\"32\" height=\"32\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\/>\r\n <polyline points=\"22,4 12,13 2,4\"\/>\r\n <\/svg>\r\n <span>SC\u00c9NARIO BREVO<br><em>src=\"URL_BREVO\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"em-divider\"><\/div>\r\n\r\n <div class=\"em-tools\">\r\n <h3>Les logiciels utilis\u00e9s<\/h3>\r\n <div class=\"em-tools-logos\">\r\n <div class=\"em-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n <rect width=\"40\" height=\"40\" rx=\"8\" fill=\"#0B996E\"\/>\r\n <text x=\"20\" y=\"27\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"bold\" fill=\"white\" text-anchor=\"middle\">B<\/text>\r\n <\/svg>\r\n Brevo\r\n <\/div>\r\n <div class=\"em-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n <defs>\r\n <linearGradient id=\"sg\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\">\r\n <stop offset=\"0%\" style=\"stop-color:#FF6B35\"\/>\r\n <stop offset=\"100%\" style=\"stop-color:#E8431A\"\/>\r\n <\/linearGradient>\r\n <\/defs>\r\n <circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"url(#sg)\"\/>\r\n <text x=\"20\" y=\"27\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"bold\" fill=\"white\" text-anchor=\"middle\">S<\/text>\r\n <\/svg>\r\n Sarbacane\r\n <\/div>\r\n <div class=\"em-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n <rect width=\"40\" height=\"40\" rx=\"8\" fill=\"#6D00CC\"\/>\r\n <text x=\"20\" y=\"27\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"bold\" fill=\"white\" text-anchor=\"middle\">make<\/text>\r\n <\/svg>\r\n Make\r\n <\/div>\r\n <div class=\"em-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n <rect width=\"40\" height=\"40\" rx=\"8\" fill=\"#0F9D58\"\/>\r\n <rect x=\"10\" y=\"8\" width=\"20\" height=\"24\" rx=\"2\" fill=\"white\" opacity=\"0.9\"\/>\r\n <line x1=\"10\" y1=\"17\" x2=\"30\" y2=\"17\" stroke=\"#0F9D58\" stroke-width=\"1.5\"\/>\r\n <line x1=\"10\" y1=\"23\" x2=\"30\" y2=\"23\" stroke=\"#0F9D58\" stroke-width=\"1.5\"\/>\r\n <line x1=\"20\" y1=\"8\" x2=\"20\" y2=\"32\" stroke=\"#0F9D58\" stroke-width=\"1.5\"\/>\r\n <\/svg>\r\n Google Sheets \/ Excel\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/section>\r\n\r\n<script>\r\n document.querySelectorAll('.em-img-wrap img, .hm-body img').forEach(function(img) {\r\n function check() {\r\n var s = img.getAttribute('src');\r\n if (s && s !== '' && img.src !== window.location.href) {\r\n img.classList.add('loaded');\r\n }\r\n }\r\n check();\r\n img.addEventListener('load', check);\r\n });\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-Mail \u2013 Portfolio E-Mail De l’acquisition de franchis\u00e9s \u00e0 l’engagement client. Email Marketing : \u00c0 travers ce projet, j’ai ma\u00eetris\u00e9 la conception et l’envoi de campagnes email performantes : r\u00e9daction d’e-mails engageants, design responsive et analyse des KPIs (taux d’ouverture, taux de clic, conversions). J’ai compris l’importance de l’analyse statistique des donn\u00e9es d’envoi pour identifier […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1638","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing V2 - Portfolio Yanis NAUD<\/title>\n<meta name=\"description\" content=\"Emailing pour G\u00e9n\u00e9rale des Services : segmentation, copywriting et automation Make \u00d7 Brevo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanis-naud.ovh\/index.php\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing V2 - 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