{"id":1621,"date":"2026-05-12T14:25:06","date_gmt":"2026-05-12T14:25:06","guid":{"rendered":"https:\/\/yanis-naud.ovh\/?page_id=1621"},"modified":"2026-06-03T13:19:39","modified_gmt":"2026-06-03T13:19:39","slug":"linkedin","status":"publish","type":"page","link":"https:\/\/yanis-naud.ovh\/index.php\/linkedin\/","title":{"rendered":"LinkedIn 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1621\" class=\"elementor elementor-1621\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b336b40 e-flex e-con-boxed e-con e-parent\" data-id=\"b336b40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ccec6 elementor-widget elementor-widget-html\" data-id=\"d5ccec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\r\n     BLOC HTML ELEMENTOR \u2014 Page portfolio LinkedIn\r\n     SEO optimis\u00e9 \u00b7 UX structur\u00e9 \u00b7 Responsive mobile-first\r\n     Coller dans : Elementor > Widget \"HTML\" ou \"Code\"\r\n     >>> MODIFS : (4) bloc texte sous les KPIs align\u00e9 en bas\r\n                  (6) dashboard r\u00e9duit \u00e0 gauche + texte \u00e0 droite\r\n                  (+) maillage interne ajout\u00e9\r\n     ============================================================ -->\r\n\r\n<!-- Schema.org : CreativeWork pour le SEO s\u00e9mantique -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"CreativeWork\",\r\n  \"name\": \"Gestion de la page LinkedIn \u2013 G\u00e9n\u00e9rale des Services\",\r\n  \"description\": \"\u00c9tude de cas : animation de la page LinkedIn B2B d'un r\u00e9seau de franchise. 84 819 impressions, +648 abonn\u00e9s, 15.3 % d'engagement en 2025.\",\r\n  \"author\": {\r\n    \"@type\": \"Person\",\r\n    \"name\": \"Yanis Naud\",\r\n    \"url\": \"https:\/\/yanis-naud.ovh\"\r\n  },\r\n  \"keywords\": \"LinkedIn B2B, gestion r\u00e9seaux sociaux, personal branding, franchise, community management\",\r\n  \"dateCreated\": \"2025-01-01\"\r\n}\r\n<\/script>\r\n\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&family=Outfit:wght@300;400;600;700&display=swap\" rel=\"stylesheet\">\r\n\r\n<!-- \u2500\u2500 STYLES \u2500\u2500 -->\r\n<style>\r\n\/* \u2500\u2500 Reset scoped \u2500\u2500 *\/\r\n.yn-lk * { margin: 0; padding: 0; box-sizing: border-box; }\r\n.yn-lk img { max-width: 100%; height: auto; display: block; }\r\n.yn-lk ul { list-style: none; }\r\n\r\n\/* \u2500\u2500 Variables \u2500\u2500 *\/\r\n.yn-lk {\r\n  --gold:        #705f21;\r\n  --gold-light:  #a08a30;\r\n  --gold-pale:   #c9a84c;\r\n  --black:       #000000;\r\n  --bg-card:     #111111;\r\n  --border:      #1e1e1e;\r\n  --text:        #e8e8e8;\r\n  --muted:       #888888;\r\n\r\n  background: var(--black);\r\n  color: var(--text);\r\n  font-family: 'Outfit', sans-serif;\r\n  width: 100%;\r\n  overflow: hidden;\r\n  padding: clamp(40px, 8vw, 80px) clamp(20px, 5vw, 60px);\r\n}\r\n\r\n\/* Liens internes (maillage) \u2014 accent or, coh\u00e9rent avec la charte *\/\r\n.yn-lk a { color: var(--gold-pale); text-decoration: none; font-weight: 600; transition: color .2s; }\r\n.yn-lk a:hover { color: var(--gold-light); text-decoration: underline; }\r\n\r\n\/* \u2500\u2500 Utilitaires \u2500\u2500 *\/\r\n.yn-lk-label {\r\n  font-size: 11px;\r\n  font-weight: 700;\r\n  letter-spacing: .22em;\r\n  text-transform: uppercase;\r\n  color: var(--gold);\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 10px;\r\n  margin-bottom: 20px;\r\n}\r\n.yn-lk-label::after {\r\n  content: '';\r\n  flex: 1;\r\n  height: 1px;\r\n  background: linear-gradient(to right, var(--gold), transparent);\r\n  max-width: 180px;\r\n}\r\n\r\n@keyframes yn-shimmer {\r\n  0%   { background-position: -400px 0; }\r\n  100% { background-position:  400px 0; }\r\n}\r\n.yn-lk-divider {\r\n  height: 1px;\r\n  margin: clamp(30px,5vw,50px) 0;\r\n  background: linear-gradient(90deg, transparent, var(--gold), var(--gold-pale), var(--gold), transparent);\r\n  background-size: 400px 100%;\r\n  animation: yn-shimmer 3s linear infinite;\r\n}\r\n\r\n\/* \u2500\u2500 1. HERO \u2500\u2500 *\/\r\n.yn-lk-hero {\r\n  text-align: center;\r\n  margin-bottom: clamp(40px, 7vw, 70px);\r\n  position: relative;\r\n}\r\n.yn-lk-hero::before {\r\n  content: '';\r\n  position: absolute;\r\n  top: -40px; left: 50%;\r\n  transform: translateX(-50%);\r\n  width: min(600px,100%); height: 200px;\r\n  background: radial-gradient(ellipse at center, rgba(112,95,33,.2) 0%, transparent 70%);\r\n  pointer-events: none;\r\n}\r\n.yn-lk-hero h1 {\r\n  font-family: 'Bebas Neue', sans-serif;\r\n  font-size: clamp(58px, 14vw, 128px);\r\n  letter-spacing: .04em;\r\n  color: #fff;\r\n  line-height: .92;\r\n  text-shadow: 0 0 80px rgba(112,95,33,.35);\r\n}\r\n.yn-lk-hero .yn-lk-tagline {\r\n  font-size: clamp(12px, 2.5vw, 17px);\r\n  font-weight: 700;\r\n  letter-spacing: .14em;\r\n  text-transform: uppercase;\r\n  color: var(--gold-pale);\r\n  margin-top: 14px;\r\n}\r\n.yn-lk-hero .yn-lk-intro {\r\n  font-size: clamp(14px, 2vw, 16px);\r\n  color: var(--muted);\r\n  max-width: 620px;\r\n  margin: 18px auto 0;\r\n  line-height: 1.7;\r\n}\r\n\r\n\/* \u2500\u2500 2. CONTEXTE \u2500\u2500 *\/\r\n.yn-lk-context-box {\r\n  background: var(--bg-card);\r\n  border: 1px solid var(--border);\r\n  border-radius: 14px;\r\n  padding: clamp(20px, 3vw, 32px);\r\n  margin-bottom: clamp(30px, 5vw, 50px);\r\n}\r\n.yn-lk-context-box > p {\r\n  font-size: 13px;\r\n  font-style: italic;\r\n  color: var(--gold-pale);\r\n  margin-bottom: 18px;\r\n  line-height: 1.6;\r\n}\r\n.yn-lk-context-list {\r\n  display: flex;\r\n  flex-direction: column;\r\n  gap: 14px;\r\n}\r\n.yn-lk-context-list li {\r\n  font-size: 14px;\r\n  line-height: 1.65;\r\n  color: var(--text);\r\n  padding-left: 16px;\r\n  border-left: 2px solid var(--gold);\r\n}\r\n.yn-lk-context-list strong { color: #fff; font-weight: 700; }\r\n\r\n\/* \u2500\u2500 3. COMP\u00c9TENCES \u2500\u2500 *\/\r\n.yn-lk-skills-grid {\r\n  display: grid;\r\n  grid-template-columns: repeat(4, 1fr);\r\n  gap: 14px;\r\n  margin-bottom: clamp(40px, 7vw, 70px);\r\n}\r\n.yn-lk-skill {\r\n  background: var(--bg-card);\r\n  border: 1px solid var(--border);\r\n  border-radius: 12px;\r\n  padding: clamp(18px,3vw,26px) clamp(16px,2.5vw,24px);\r\n  position: relative;\r\n  overflow: hidden;\r\n  transition: border-color .25s, transform .25s;\r\n}\r\n.yn-lk-skill::before {\r\n  content: '';\r\n  position: absolute;\r\n  top: 0; left: 0;\r\n  width: 3px; height: 100%;\r\n  background: var(--gold);\r\n  opacity: 0;\r\n  transition: opacity .25s;\r\n}\r\n.yn-lk-skill:hover { border-color: var(--gold); transform: translateY(-3px); }\r\n.yn-lk-skill:hover::before { opacity: 1; }\r\n.yn-lk-skill h2 {\r\n  font-size: 15px;\r\n  font-weight: 700;\r\n  color: #fff;\r\n  margin-bottom: 10px;\r\n}\r\n.yn-lk-skill p { font-size: 13px; color: var(--muted); line-height: 1.55; }\r\n\r\n\/* \u2500\u2500 4. \u00c9TUDE DE CAS \u2500\u2500 *\/\r\n.yn-lk-case {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: clamp(24px, 5vw, 50px);\r\n  align-items: stretch;            \/* MODIF : colonnes de hauteur \u00e9gale *\/\r\n  margin-bottom: clamp(40px, 7vw, 70px);\r\n}\r\n.yn-lk-case-text {\r\n  order: 1;\r\n  display: flex;                   \/* MODIF : colonne flex pour pousser le bloc en bas *\/\r\n  flex-direction: column;\r\n  height: 100%;\r\n}\r\n.yn-lk-case-visuals { order: 2; }\r\n\r\n.yn-lk-case-text h2 {\r\n  font-family: 'Bebas Neue', sans-serif;\r\n  font-size: clamp(30px, 5vw, 56px);\r\n  color: #fff;\r\n  line-height: 1.05;\r\n  margin-bottom: 16px;\r\n}\r\n.yn-lk-case-text > p {\r\n  font-size: 14px;\r\n  color: var(--muted);\r\n  line-height: 1.75;\r\n  margin-bottom: 24px;\r\n}\r\n\r\n\/* KPIs *\/\r\n.yn-lk-kpis {\r\n  display: flex;\r\n  gap: clamp(16px, 4vw, 32px);\r\n  flex-wrap: wrap;\r\n  margin-bottom: 24px;\r\n}\r\n.yn-lk-kpi { display: flex; flex-direction: column; gap: 4px; }\r\n.yn-lk-kpi-val {\r\n  font-family: 'Bebas Neue', sans-serif;\r\n  font-size: clamp(28px, 4vw, 38px);\r\n  color: var(--gold-pale);\r\n  letter-spacing: .03em;\r\n}\r\n.yn-lk-kpi-lbl {\r\n  font-size: 10px;\r\n  font-weight: 700;\r\n  letter-spacing: .2em;\r\n  text-transform: uppercase;\r\n  color: var(--muted);\r\n}\r\n\r\n\/* MODIF : bloc texte ajout\u00e9 sous les KPIs, coll\u00e9 en bas de colonne *\/\r\n.yn-lk-approach {\r\n  margin-top: auto;                \/* pousse le bloc vers le bas \u2192 align\u00e9 avec la derni\u00e8re image *\/\r\n  background: var(--bg-card);\r\n  border: 1px solid var(--border);\r\n  border-left: 3px solid var(--gold);\r\n  border-radius: 0 12px 12px 0;\r\n  padding: clamp(18px,2.5vw,22px) clamp(18px,2.5vw,24px);\r\n}\r\n.yn-lk-approach h3 {\r\n  font-size: 14px;\r\n  font-weight: 700;\r\n  letter-spacing: .04em;\r\n  color: #fff;\r\n  margin-bottom: 10px;\r\n}\r\n.yn-lk-approach p {\r\n  font-size: 13px;\r\n  color: var(--muted);\r\n  line-height: 1.7;\r\n}\r\n\r\n\/* Grille posts *\/\r\n.yn-lk-posts-grid {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 10px;\r\n}\r\n.yn-lk-post {\r\n  border-radius: 10px;\r\n  background: var(--bg-card);\r\n  border: 2px dashed var(--border);\r\n  overflow: hidden;\r\n  transition: border-color .2s;\r\n}\r\n.yn-lk-post:hover { border-color: var(--gold); }\r\n.yn-lk-post.featured {\r\n  grid-column: 1 \/ -1;\r\n  max-width: 65%;\r\n  justify-self: center;\r\n  width: 100%;\r\n}\r\n.yn-lk-post img { width: 100%; height: auto; border-radius: 8px; }\r\n\r\n\/* \u2500\u2500 5. R\u00c9SULTATS \u2500\u2500 *\/\r\n.yn-lk-results { margin-bottom: clamp(40px, 7vw, 70px); }\r\n.yn-lk-stats-grid {\r\n  display: grid;\r\n  grid-template-columns: 2fr 1fr 1fr;\r\n  gap: 12px;\r\n}\r\n.yn-lk-stat {\r\n  background: var(--bg-card);\r\n  border: 1px solid var(--border);\r\n  border-radius: 14px;\r\n  padding: clamp(20px,3vw,32px) clamp(16px,2.5vw,28px);\r\n}\r\n.yn-lk-stat.primary {\r\n  background: linear-gradient(135deg, #111 60%, rgba(112,95,33,.12));\r\n}\r\n.yn-lk-stat .s-label {\r\n  font-size: 10px;\r\n  font-weight: 700;\r\n  letter-spacing: .22em;\r\n  text-transform: uppercase;\r\n  color: var(--gold);\r\n  margin-bottom: 16px;\r\n}\r\n.yn-lk-stat .s-val {\r\n  font-family: 'Bebas Neue', sans-serif;\r\n  font-size: clamp(36px, 5vw, 70px);\r\n  color: #fff;\r\n  line-height: 1;\r\n}\r\n.yn-lk-stat .s-note {\r\n  font-size: 12px;\r\n  color: var(--muted);\r\n  margin-top: 12px;\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 6px;\r\n}\r\n.yn-lk-stat .s-note::before { content: '\u2197'; color: var(--gold-pale); }\r\n\r\n\/* \u2500\u2500 6. DASHBOARD SCREENSHOT \u2014 MODIF : image r\u00e9duite \u00e0 gauche, texte \u00e0 droite \u2500\u2500 *\/\r\n.yn-lk-dashboard { margin-bottom: clamp(40px, 7vw, 70px); }\r\n.yn-lk-dashboard-grid {\r\n  display: grid;\r\n  grid-template-columns: minmax(240px, 380px) 1fr;   \/* image plus petite \u00e0 gauche *\/\r\n  gap: clamp(24px, 4vw, 44px);\r\n  align-items: center;\r\n}\r\n.yn-lk-dashboard-img-wrap {\r\n  border: 2px dashed var(--border);\r\n  border-radius: 14px;\r\n  overflow: hidden;\r\n  transition: border-color .2s;\r\n}\r\n.yn-lk-dashboard-img-wrap:hover { border-color: var(--gold); }\r\n.yn-lk-dashboard-img-wrap img { width: 100%; height: auto; border-radius: 12px; }\r\n.yn-lk-dashboard-img-wrap figcaption {\r\n  font-size: 11px; color: #555; text-align: center; padding: 10px 8px; line-height: 1.5;\r\n}\r\n.yn-lk-dashboard-text p {\r\n  font-size: 14px; color: var(--muted); line-height: 1.75; margin-bottom: 16px;\r\n}\r\n.yn-lk-dashboard-text p:last-child { margin-bottom: 0; }\r\n.yn-lk-dashboard-text strong { color: #fff; }\r\n\r\n\/* \u2500\u2500 7. OUTILS \u2500\u2500 *\/\r\n.yn-lk-tools {\r\n  border-top: 1px solid var(--border);\r\n  padding-top: 40px;\r\n  text-align: center;\r\n}\r\n.yn-lk-tools h3 {\r\n  font-size: 12px;\r\n  font-weight: 700;\r\n  letter-spacing: .22em;\r\n  text-transform: uppercase;\r\n  color: var(--muted);\r\n  margin-bottom: 24px;\r\n}\r\n.yn-lk-tools-row {\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  gap: clamp(12px, 3vw, 28px);\r\n  flex-wrap: wrap;\r\n}\r\n.yn-lk-tool {\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 10px;\r\n  background: var(--bg-card);\r\n  border: 1px solid var(--border);\r\n  border-radius: 10px;\r\n  padding: 12px 22px;\r\n  font-size: 13px;\r\n  font-weight: 600;\r\n  color: var(--text);\r\n  transition: border-color .2s;\r\n}\r\n.yn-lk-tool:hover { border-color: var(--gold); }\r\n\r\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\r\n@media (max-width: 900px) {\r\n  .yn-lk-skills-grid { grid-template-columns: repeat(2, 1fr); }\r\n  .yn-lk-stats-grid  { grid-template-columns: 1fr 1fr; }\r\n  .yn-lk-stat.primary { grid-column: 1 \/ -1; }\r\n}\r\n@media (max-width: 700px) {\r\n  .yn-lk-case { grid-template-columns: 1fr; }\r\n  .yn-lk-case-text  { order: 1; }\r\n  .yn-lk-case-visuals { order: 2; }\r\n  .yn-lk-approach { margin-top: 8px; }              \/* sur mobile : flux normal *\/\r\n  .yn-lk-dashboard-grid { grid-template-columns: 1fr; }\r\n  .yn-lk-dashboard-img-wrap { max-width: 420px; }\r\n}\r\n@media (max-width: 480px) {\r\n  .yn-lk-skills-grid { grid-template-columns: 1fr; }\r\n  .yn-lk-stats-grid  { grid-template-columns: 1fr; }\r\n  .yn-lk-stat.primary { grid-column: auto; }\r\n  .yn-lk-posts-grid  { grid-template-columns: 1fr; }\r\n  .yn-lk-post.featured { max-width: 100%; grid-column: auto; }\r\n}\r\n<\/style>\r\n\r\n<!-- ============================================================\r\n     CONTENU \u2014 Structure s\u00e9mantique et hi\u00e9rarchie SEO\r\n     ============================================================ -->\r\n<div class=\"yn-lk\" itemscope itemtype=\"https:\/\/schema.org\/CreativeWork\">\r\n\r\n  <!-- 1 \u2500\u2500 HERO -->\r\n  <header class=\"yn-lk-hero\">\r\n    <h1 itemprop=\"name\">LinkedIn<\/h1>\r\n    <p class=\"yn-lk-tagline\" aria-label=\"R\u00e9sultat cl\u00e9\">De 30 \u00e0 300 visiteurs par mois en 6 mois<\/p>\r\n    <p class=\"yn-lk-intro\" itemprop=\"description\">\r\n      Gestion et animation de la page LinkedIn B2B d'un r\u00e9seau de franchise : \u00e9laboration de la strat\u00e9gie \u00e9ditoriale, cr\u00e9ation de contenus, planification mensuelle et suivi des performances \u2014 jusqu'\u00e0 84 819 impressions sur l'ann\u00e9e 2025.\r\n    <\/p>\r\n  <\/header>\r\n\r\n  <!-- 2 \u2500\u2500 COMP\u00c9TENCES CL\u00c9S -->\r\n  <section aria-labelledby=\"yn-lk-skills-title\">\r\n    <div class=\"yn-lk-label\" id=\"yn-lk-skills-title\">Comp\u00e9tences cl\u00e9s<\/div>\r\n    <div class=\"yn-lk-skills-grid\">\r\n      <article class=\"yn-lk-skill\">\r\n        <h2>Cr\u00e9ation de contenu<\/h2>\r\n        <p>Posts \u00e0 forte valeur ajout\u00e9e, storytelling, interviews et mise en avant du r\u00e9seau franchis\u00e9.<\/p>\r\n      <\/article>\r\n      <article class=\"yn-lk-skill\">\r\n        <h2>Planning \u00e9ditorial<\/h2>\r\n        <p>Organisation et planification mensuelle en coordination avec les p\u00f4les d\u00e9veloppement commercial et RH.<\/p>\r\n      <\/article>\r\n      <article class=\"yn-lk-skill\">\r\n        <h2>Personal branding<\/h2>\r\n        <p>Optimisation du profil, positionnement d'expert et d\u00e9veloppement d'une communaut\u00e9 engag\u00e9e.<\/p>\r\n      <\/article>\r\n      <article class=\"yn-lk-skill\">\r\n        <h2>Analyse &amp; Reporting<\/h2>\r\n        <p>Suivi des KPIs LinkedIn : port\u00e9e, engagement, croissance abonn\u00e9s et trafic organique g\u00e9n\u00e9r\u00e9.<\/p>\r\n      <\/article>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <div class=\"yn-lk-divider\" role=\"separator\"><\/div>\r\n\r\n  <!-- 3 \u2500\u2500 CONTEXTE & OBJECTIFS -->\r\n  <section aria-labelledby=\"yn-lk-context-title\">\r\n    <div class=\"yn-lk-label\" id=\"yn-lk-context-title\">Contexte &amp; Objectifs<\/div>\r\n    <div class=\"yn-lk-context-box\">\r\n      <p>Pour mesurer la valeur du travail accompli, voici la situation initiale et les attentes li\u00e9es \u00e0 la mission :<\/p>\r\n      <ul class=\"yn-lk-context-list\">\r\n        <li>\r\n          <strong>Situation de d\u00e9part :<\/strong> Page LinkedIn inactive, publications irr\u00e9guli\u00e8res, faible taux d'engagement et communaut\u00e9 stagnante autour de 3000 abonn\u00e9s.\r\n        <\/li>\r\n        <li>\r\n          <strong>Cible vis\u00e9e :<\/strong> Futurs franchis\u00e9s, partenaires B2B, candidats RH et clients institutionnels du r\u00e9seau G\u00e9n\u00e9rale des Services.\r\n        <\/li>\r\n        <li>\r\n          <strong>Missions :<\/strong> D\u00e9finir la ligne \u00e9ditoriale, cr\u00e9er les visuels, planifier le contenu un mois \u00e0 l'avance, animer la communaut\u00e9 et reporter les KPIs chaque mois.\r\n        <\/li>\r\n      <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <div class=\"yn-lk-divider\" role=\"separator\"><\/div>\r\n\r\n  <!-- 4 \u2500\u2500 \u00c9TUDE DE CAS -->\r\n  <section class=\"yn-lk-case\" aria-labelledby=\"yn-lk-case-title\">\r\n\r\n    <div class=\"yn-lk-case-text\">\r\n      <div class=\"yn-lk-label\">\u00c9tude de cas<\/div>\r\n      <h2 id=\"yn-lk-case-title\">Animation de la page LinkedIn d'un r\u00e9seau de franchise.<\/h2>\r\n      <p>\r\n        Prise en charge compl\u00e8te de la page G\u00e9n\u00e9rale des Services : mise en place d'un planning \u00e9ditorial mensuel en lien avec le p\u00f4le d\u00e9veloppement commercial et RH. Objectif : informer les franchis\u00e9s actuels et attirer de futurs partenaires gr\u00e2ce \u00e0 des contenus r\u00e9guliers, professionnels et engageants.\r\n      <\/p>\r\n\r\n      <div class=\"yn-lk-kpis\" role=\"list\" aria-label=\"Indicateurs de performance\">\r\n        <div class=\"yn-lk-kpi\" role=\"listitem\">\r\n          <span class=\"yn-lk-kpi-val\">6 000<\/span>\r\n          <span class=\"yn-lk-kpi-lbl\">Impressions \/ mois<\/span>\r\n        <\/div>\r\n        <div class=\"yn-lk-kpi\" role=\"listitem\">\r\n          <span class=\"yn-lk-kpi-val\">4 000<\/span>\r\n          <span class=\"yn-lk-kpi-lbl\">Abonn\u00e9s<\/span>\r\n        <\/div>\r\n        <div class=\"yn-lk-kpi\" role=\"listitem\">\r\n          <span class=\"yn-lk-kpi-val\">7.2 %<\/span>\r\n          <span class=\"yn-lk-kpi-lbl\">Taux d'engagement<\/span>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- MODIF : bloc texte ajout\u00e9 sous les KPIs, align\u00e9 en bas avec la derni\u00e8re image -->\r\n      <div class=\"yn-lk-approach\">\r\n        <h3>Mon approche \u00e9ditoriale<\/h3>\r\n        <p>\r\n          Chaque mois, j'ai construit un planning cal\u00e9 sur les temps forts du r\u00e9seau : interviews de franchis\u00e9s, convention nationale et accueil des nouveaux partenaires. Cette r\u00e9gularit\u00e9, coupl\u00e9e \u00e0 un storytelling B2B et au suivi des KPIs, a transform\u00e9 une page inactive en levier de visibilit\u00e9 \u2014 une logique que j'applique aussi au <a href=\"https:\/\/yanis-naud.ovh\/index.php\/seo\/\">SEO<\/a> et \u00e0 l'<a href=\"https:\/\/yanis-naud.ovh\/index.php\/email-marketing\/\">Email Marketing<\/a>.\r\n        <\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"yn-lk-case-visuals\" aria-label=\"Exemples de posts LinkedIn r\u00e9alis\u00e9s\">\r\n      <div class=\"yn-lk-posts-grid\">\r\n        <figure class=\"yn-lk-post featured\">\r\n          <img loading=\"lazy\" decoding=\"async\"\r\n            src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/01\/image-24.png\"\r\n            alt=\"Post LinkedIn \u2013 Interview d'un franchis\u00e9 G\u00e9n\u00e9rale des Services pour mettre en avant le r\u00e9seau\"\r\n            width=\"800\" height=\"600\"\r\n            loading=\"lazy\"\r\n          >\r\n        <\/figure>\r\n        <figure class=\"yn-lk-post\">\r\n          <img loading=\"lazy\" decoding=\"async\"\r\n            src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/02\/image-19-1.png\"\r\n            alt=\"Post LinkedIn \u2013 Convention nationale annuelle G\u00e9n\u00e9rale des Services 2025\"\r\n            width=\"600\" height=\"600\"\r\n            loading=\"lazy\"\r\n          >\r\n        <\/figure>\r\n        <figure class=\"yn-lk-post\">\r\n          <img loading=\"lazy\" decoding=\"async\"\r\n            src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/02\/image-17-1.png\"\r\n            alt=\"Post LinkedIn \u2013 Accueil de nouveaux franchis\u00e9s au sein du r\u00e9seau G\u00e9n\u00e9rale des Services\"\r\n            width=\"600\" height=\"600\"\r\n            loading=\"lazy\"\r\n          >\r\n        <\/figure>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/section>\r\n\r\n  <div class=\"yn-lk-divider\" role=\"separator\"><\/div>\r\n\r\n  <!-- 5 \u2500\u2500 R\u00c9SULTATS -->\r\n  <section class=\"yn-lk-results\" aria-labelledby=\"yn-lk-results-title\">\r\n    <div class=\"yn-lk-label\" id=\"yn-lk-results-title\">Les r\u00e9sultats<\/div>\r\n    <div class=\"yn-lk-stats-grid\">\r\n      <article class=\"yn-lk-stat primary\">\r\n        <div class=\"s-label\">Impressions totales<\/div>\r\n        <div class=\"s-val\">89 125<\/div>\r\n        <div class=\"s-note\">Performance annuelle 2025<\/div>\r\n      <\/article>\r\n      <article class=\"yn-lk-stat\">\r\n        <div class=\"s-label\">Taux d'engagement<\/div>\r\n        <div class=\"s-val\">2.02 %<\/div>\r\n        <div class=\"s-note\">Interaction active<\/div>\r\n      <\/article>\r\n      <article class=\"yn-lk-stat\">\r\n        <div class=\"s-label\">Abonn\u00e9s gagn\u00e9s<\/div>\r\n        <div class=\"s-val\">+665<\/div>\r\n        <div class=\"s-note\">Croissance organique<\/div>\r\n      <\/article>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- 6 \u2500\u2500 DASHBOARD \/ PROOF VISUELLE \u2014 image r\u00e9duite \u00e0 gauche, texte \u00e0 droite -->\r\n  <section class=\"yn-lk-dashboard\" aria-labelledby=\"yn-lk-dashboard-title\">\r\n    <div class=\"yn-lk-label\" id=\"yn-lk-dashboard-title\">Preuve de performance<\/div>\r\n    <div class=\"yn-lk-dashboard-grid\">\r\n      <figure class=\"yn-lk-dashboard-img-wrap\">\r\n        <img loading=\"lazy\" decoding=\"async\"\r\n          src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/image.webp\"\r\n          alt=\"Capture d'\u00e9cran du dashboard LinkedIn Analytics \u2013 impressions et engagement de la page G\u00e9n\u00e9rale des Services en 2025\"\r\n          width=\"760\" height=\"428\"\r\n          loading=\"lazy\"\r\n        >\r\n        <figcaption>Dashboard LinkedIn Analytics \u2014 page G\u00e9n\u00e9rale des Services, r\u00e9sultats 2025<\/figcaption>\r\n      <\/figure>\r\n      <div class=\"yn-lk-dashboard-text\">\r\n        <p>\r\n          Ces r\u00e9sultats sont issus directement de <strong>LinkedIn Analytics<\/strong> : ils confirment la progression continue de la port\u00e9e et de l'engagement tout au long de l'ann\u00e9e 2025.\r\n        <\/p>\r\n        <p>\r\n          Le pic d'impressions correspond aux contenus forts (convention nationale, interviews), preuve que le planning \u00e9ditorial mensuel a port\u00e9 ses fruits sur la dur\u00e9e.\r\n        <\/p>\r\n        <p>\r\n          Retrouvez l'ensemble de mes r\u00e9alisations sur la page <a href=\"https:\/\/yanis-naud.ovh\/index.php\/mes-projets\/\">Mes projets<\/a>.\r\n        <\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- 7 \u2500\u2500 OUTILS -->\r\n  <section class=\"yn-lk-tools\" aria-labelledby=\"yn-lk-tools-title\">\r\n    <h3 id=\"yn-lk-tools-title\">Logiciels utilis\u00e9s<\/h3>\r\n    <div class=\"yn-lk-tools-row\">\r\n      <div class=\"yn-lk-tool\" aria-label=\"Figma\">\r\n        <svg width=\"26\" height=\"26\" viewBox=\"0 0 38 57\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\">\r\n          <path d=\"M19 28.5C19 24.91 21.91 22 25.5 22C29.09 22 32 24.91 32 28.5C32 32.09 29.09 35 25.5 35C21.91 35 19 32.09 19 28.5Z\" fill=\"#1ABCFE\"\/>\r\n          <path d=\"M6 42C6 38.41 8.91 35.5 12.5 35.5H19V42C19 45.59 16.09 48.5 12.5 48.5C8.91 48.5 6 45.59 6 42Z\" fill=\"#0ACF83\"\/>\r\n          <path d=\"M19 8V21.5H25.5C29.09 21.5 32 18.59 32 15C32 11.41 29.09 8.5 25.5 8.5L19 8Z\" fill=\"#FF7262\"\/>\r\n          <path d=\"M6 15C6 18.59 8.91 21.5 12.5 21.5H19V8.5H12.5C8.91 8.5 6 11.41 6 15Z\" fill=\"#F24E1E\"\/>\r\n          <path d=\"M6 28.5C6 32.09 8.91 35 12.5 35H19V22H12.5C8.91 22 6 24.91 6 28.5Z\" fill=\"#A259FF\"\/>\r\n        <\/svg>\r\n        Figma\r\n      <\/div>\r\n      <div class=\"yn-lk-tool\" aria-label=\"Canva\">\r\n        <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\" aria-hidden=\"true\" focusable=\"false\">\r\n          <defs>\r\n            <linearGradient id=\"yn-cg\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\">\r\n              <stop offset=\"0%\" style=\"stop-color:#00C4CC\"\/>\r\n              <stop offset=\"100%\" style=\"stop-color:#7D2AE8\"\/>\r\n            <\/linearGradient>\r\n          <\/defs>\r\n          <rect width=\"40\" height=\"40\" rx=\"9\" fill=\"url(#yn-cg)\"\/>\r\n          <text x=\"20\" y=\"27\" font-family=\"Georgia,serif\" font-size=\"18\" font-weight=\"bold\" fill=\"white\" text-anchor=\"middle\">Ca<\/text>\r\n        <\/svg>\r\n        Canva\r\n      <\/div>\r\n      <div class=\"yn-lk-tool\" aria-label=\"LinkedIn Analytics\">\r\n        <svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"#0077B5\" aria-hidden=\"true\" focusable=\"false\">\r\n          <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\r\n        <\/svg>\r\n        LinkedIn Analytics\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\r\n<!-- fin .yn-lk -->\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LinkedIn De 30 \u00e0 300 visiteurs par mois en 6 mois Gestion et animation de la page LinkedIn B2B d&rsquo;un r\u00e9seau de franchise : \u00e9laboration de la strat\u00e9gie \u00e9ditoriale, cr\u00e9ation de contenus, planification mensuelle et suivi des performances \u2014 jusqu&rsquo;\u00e0 84 819 impressions sur l&rsquo;ann\u00e9e 2025. Comp\u00e9tences cl\u00e9s Cr\u00e9ation de contenu Posts \u00e0 forte valeur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1621","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn 2 - Portfolio Yanis NAUD<\/title>\n<meta name=\"description\" content=\"Animation LinkedIn de G\u00e9n\u00e9rale des Services : planning \u00e9ditorial et personal branding. De 30 \u00e0 300 visiteurs\/mois en 6 mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanis-naud.ovh\/index.php\/linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn 2 - Portfolio Yanis NAUD\" \/>\n<meta property=\"og:description\" content=\"Animation LinkedIn de G\u00e9n\u00e9rale des Services : planning \u00e9ditorial et personal branding. 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