{"id":1493,"date":"2026-04-13T09:54:27","date_gmt":"2026-04-13T09:54:27","guid":{"rendered":"https:\/\/yanis-naud.ovh\/?page_id=1493"},"modified":"2026-05-27T08:12:02","modified_gmt":"2026-05-27T08:12:02","slug":"strategie-de-marketing","status":"publish","type":"page","link":"https:\/\/yanis-naud.ovh\/index.php\/strategie-de-marketing\/","title":{"rendered":"strat\u00e9gie de marketing"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nStrat\u00e9gie Marketing \u2013 Portfolio<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&family=Outfit:wght@300;400;600;700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --gold: #705f21;\r\n --gold-light: #a08a30;\r\n --gold-pale: #c9a84c;\r\n --black: #000000;\r\n --card-bg: #111111;\r\n --card-border: #1e1e1e;\r\n --text: #e8e8e8;\r\n --text-muted: #888;\r\n }\r\n\r\n *, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n .mk-section {\r\n background: var(--black);\r\n font-family: 'Outfit', sans-serif;\r\n color: var(--text);\r\n overflow: hidden;\r\n padding: clamp(40px, 8vw, 80px) clamp(20px, 5vw, 60px);\r\n width: 100%;\r\n }\r\n\r\n .mk-hero { text-align: center; margin-bottom: clamp(30px, 5vw, 50px); position: relative; }\r\n .mk-hero::before {\r\n content: ''; position: absolute;\r\n top: -40px; left: 50%; transform: translateX(-50%);\r\n width: min(600px, 100%); height: 200px;\r\n background: radial-gradient(ellipse at center, rgba(112,95,33,0.18) 0%, transparent 70%);\r\n pointer-events: none;\r\n }\r\n .mk-hero h1 {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(44px, 12vw, 130px);\r\n letter-spacing: 0.04em; color: #fff; line-height: 0.92;\r\n text-shadow: 0 0 80px rgba(112,95,33,0.3);\r\n }\r\n .mk-hero .subtitle {\r\n font-size: clamp(11px, 2.5vw, 18px); font-weight: 700;\r\n letter-spacing: 0.14em; text-transform: uppercase;\r\n color: var(--gold-pale); margin-top: 14px;\r\n }\r\n\r\n .mk-intro {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-left: 3px solid var(--gold); border-radius: 12px;\r\n padding: clamp(16px, 3vw, 24px) clamp(18px, 3vw, 28px);\r\n font-size: clamp(13px, 1.5vw, 15px); color: var(--text-muted);\r\n line-height: 1.7; margin-bottom: clamp(36px, 6vw, 60px);\r\n }\r\n .mk-intro strong { color: var(--text); }\r\n\r\n .mk-label {\r\n font-size: 11px; font-weight: 700; letter-spacing: 0.22em;\r\n text-transform: uppercase; color: var(--gold);\r\n margin-bottom: 22px; display: flex; align-items: center; gap: 10px;\r\n }\r\n .mk-label::after {\r\n content: ''; flex: 1; height: 1px;\r\n background: linear-gradient(to right, var(--gold), transparent);\r\n max-width: 180px;\r\n }\r\n\r\n @keyframes shimmer {\r\n 0% { background-position: -400px 0; }\r\n 100% { background-position: 400px 0; }\r\n }\r\n .mk-divider {\r\n height: 1px; margin: clamp(30px, 5vw, 50px) 0;\r\n background: linear-gradient(90deg, transparent, var(--gold), var(--gold-pale), var(--gold), transparent);\r\n background-size: 400px 100%; animation: shimmer 3s linear infinite;\r\n }\r\n\r\n .mk-skills {\r\n display: grid; grid-template-columns: repeat(4, 1fr);\r\n gap: 14px; margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n .mk-skill-card {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 12px; padding: clamp(18px, 3vw, 26px) clamp(16px, 2.5vw, 24px);\r\n transition: border-color 0.25s, transform 0.25s;\r\n position: relative; overflow: hidden;\r\n }\r\n .mk-skill-card::before {\r\n content: ''; position: absolute; top: 0; left: 0;\r\n width: 3px; height: 100%; background: var(--gold); opacity: 0;\r\n transition: opacity 0.25s;\r\n }\r\n .mk-skill-card:hover { border-color: var(--gold); transform: translateY(-3px); }\r\n .mk-skill-card:hover::before { opacity: 1; }\r\n .mk-skill-card h3 { font-size: 15px; font-weight: 700; color: #fff; margin-bottom: 10px; }\r\n .mk-skill-card p { font-size: 13px; color: var(--text-muted); line-height: 1.55; }\r\n\r\n .mk-img-wrap {\r\n background: var(--card-bg); border: 2px dashed var(--card-border);\r\n border-radius: 12px; overflow: hidden; transition: border-color 0.2s;\r\n }\r\n .mk-img-wrap:hover { border-color: var(--gold); }\r\n .mk-img-wrap img { display: block; width: 100%; height: auto; border-radius: 10px; }\r\n .mk-img-wrap img[src=\"\"] { display: none; }\r\n .mk-img-wrap img[src=\"\"] + .mk-ph { display: flex; }\r\n .mk-img-wrap img:not([src=\"\"]) + .mk-ph { display: none; }\r\n .mk-img-wrap img.loaded + .mk-ph { display: none; }\r\n\r\n .mk-ph {\r\n display: flex; flex-direction: column; align-items: center; justify-content: center;\r\n gap: 8px; padding: 40px 16px; text-align: center; min-height: 140px; pointer-events: none;\r\n }\r\n .mk-ph svg { opacity: 0.3; }\r\n .mk-ph span { font-size: 11px; color: var(--text-muted); line-height: 1.5; }\r\n .mk-ph em { font-size: 10px; color: #444; font-style: normal; }\r\n\r\n .mk-case {\r\n display: grid; grid-template-columns: 1fr 1fr;\r\n gap: clamp(24px, 5vw, 50px); align-items: start;\r\n margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n .mk-case-tag {\r\n display: inline-block; font-size: 10px; font-weight: 700;\r\n letter-spacing: 0.18em; text-transform: uppercase;\r\n color: var(--gold-pale); border: 1px solid var(--gold);\r\n border-radius: 20px; padding: 4px 12px; margin-bottom: 16px;\r\n }\r\n .mk-case-title {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(28px, 5vw, 52px); color: #fff; line-height: 1; margin-bottom: 20px;\r\n }\r\n .mk-strat-item { margin-bottom: 16px; }\r\n .mk-strat-item .strat-lbl {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.2em;\r\n text-transform: uppercase; color: var(--gold); margin-bottom: 5px;\r\n }\r\n .mk-strat-item p { font-size: 13px; color: var(--text-muted); line-height: 1.6; }\r\n\r\n .mk-full-img-block { margin-bottom: clamp(40px, 7vw, 70px); }\r\n\r\n .mk-benchmark { margin-bottom: clamp(40px, 7vw, 70px); overflow-x: auto; }\r\n .mk-table {\r\n width: 100%; border-collapse: collapse;\r\n font-size: clamp(12px, 1.5vw, 14px);\r\n }\r\n .mk-table th {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n padding: 14px 16px; text-align: left;\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.18em;\r\n text-transform: uppercase; color: var(--text-muted);\r\n }\r\n .mk-table th.highlight {\r\n color: var(--gold-pale);\r\n background: rgba(112,95,33,0.12);\r\n border-color: rgba(112,95,33,0.3);\r\n }\r\n .mk-table td {\r\n border: 1px solid var(--card-border);\r\n padding: 13px 16px; color: var(--text-muted);\r\n background: var(--black);\r\n font-size: 13px; line-height: 1.4;\r\n }\r\n .mk-table td.criteria {\r\n font-size: 11px; font-weight: 700; letter-spacing: 0.14em;\r\n text-transform: uppercase; color: var(--gold); background: var(--card-bg);\r\n }\r\n .mk-table td.gds-col {\r\n color: var(--gold-pale); font-weight: 600;\r\n background: rgba(112,95,33,0.06);\r\n border-color: rgba(112,95,33,0.2);\r\n }\r\n .mk-table tr:hover td { background: #0d0d0d; }\r\n .mk-table tr:hover td.gds-col { background: rgba(112,95,33,0.1); }\r\n .mk-table tr:hover td.criteria { background: var(--card-bg); }\r\n\r\n .mk-badge {\r\n display: inline-block; font-size: 10px; font-weight: 700;\r\n letter-spacing: 0.1em; padding: 2px 8px; border-radius: 20px;\r\n }\r\n .mk-badge.green { background: rgba(10,207,131,0.12); color: #0ACF83; }\r\n .mk-badge.yellow { background: rgba(201,168,76,0.15); color: var(--gold-pale); }\r\n .mk-badge.red { background: rgba(224,85,85,0.12); color: #e05555; }\r\n\r\n .mk-persona {\r\n display: grid; grid-template-columns: 280px 1fr;\r\n gap: clamp(24px, 5vw, 40px); align-items: start;\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 16px; padding: clamp(24px, 4vw, 36px);\r\n margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n\r\n .mk-persona-photo {\r\n display: flex; flex-direction: column; align-items: center; gap: 14px;\r\n }\r\n .mk-persona-avatar {\r\n width: 160px; height: 160px; border-radius: 50%;\r\n background: #1a1a1a; border: 2px dashed var(--card-border);\r\n overflow: hidden; display: flex; align-items: center; justify-content: center;\r\n position: relative; flex-shrink: 0; transition: border-color 0.2s;\r\n }\r\n .mk-persona-avatar:hover { border-color: var(--gold); }\r\n .mk-persona-avatar img {\r\n width: 100%; height: 100%; object-fit: cover;\r\n border-radius: 50%; display: none;\r\n }\r\n .mk-persona-avatar img.loaded { display: block; }\r\n .mk-persona-avatar img.loaded + .mk-avatar-ph { display: none; }\r\n .mk-avatar-ph {\r\n display: flex; flex-direction: column; align-items: center;\r\n gap: 6px; pointer-events: none; padding: 8px; text-align: center;\r\n }\r\n .mk-avatar-ph svg { opacity: 0.3; }\r\n\r\n .mk-persona-name {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: 28px; color: #fff; letter-spacing: 0.05em; text-align: center;\r\n }\r\n .mk-persona-role {\r\n font-size: 11px; font-weight: 700; letter-spacing: 0.18em;\r\n text-transform: uppercase; color: var(--gold-pale); text-align: center;\r\n }\r\n\r\n .mk-persona-content { display: flex; flex-direction: column; gap: 18px; }\r\n .mk-persona-section { }\r\n .mk-persona-section .ps-label {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.2em;\r\n text-transform: uppercase; color: var(--gold); margin-bottom: 8px;\r\n display: flex; align-items: center; gap: 8px;\r\n }\r\n .mk-persona-section .ps-label::before {\r\n content: ''; width: 4px; height: 14px;\r\n background: var(--gold); border-radius: 2px; flex-shrink: 0;\r\n }\r\n\r\n .mk-persona-tags { display: flex; flex-wrap: wrap; gap: 6px; }\r\n .mk-persona-tag {\r\n font-size: 11px; font-weight: 600;\r\n background: rgba(112,95,33,0.12); color: var(--gold-pale);\r\n border: 1px solid rgba(112,95,33,0.25); border-radius: 6px;\r\n padding: 4px 10px;\r\n }\r\n .mk-persona-tag.red { background: rgba(224,85,85,0.1); color: #e07777; border-color: rgba(224,85,85,0.2); }\r\n .mk-persona-tag.green { background: rgba(10,207,131,0.08); color: #5acc8a; border-color: rgba(10,207,131,0.2); }\r\n\r\n .mk-persona-text { font-size: 13px; color: var(--text-muted); line-height: 1.65; }\r\n\r\n .mk-stat-row { display: flex; align-items: center; gap: 10px; margin-bottom: 8px; }\r\n .mk-stat-row .sr-label { font-size: 11px; color: var(--text-muted); min-width: 80px; flex-shrink: 0; }\r\n .mk-stat-bar { flex: 1; height: 4px; background: var(--card-border); border-radius: 2px; overflow: hidden; }\r\n .mk-stat-bar-fill { height: 100%; background: linear-gradient(to right, var(--gold), var(--gold-pale)); border-radius: 2px; }\r\n\r\n .mk-plan-grid {\r\n display: grid; grid-template-columns: repeat(3, 1fr);\r\n gap: 16px; margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n .mk-plan-card {\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 14px; padding: clamp(20px, 3vw, 28px);\r\n transition: border-color 0.25s;\r\n }\r\n .mk-plan-card:hover { border-color: var(--gold); }\r\n .mk-plan-card .plan-period {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.2em;\r\n text-transform: uppercase; color: var(--gold); margin-bottom: 6px;\r\n }\r\n .mk-plan-card h3 {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(22px, 3vw, 30px); color: #fff;\r\n letter-spacing: 0.04em; margin-bottom: 18px;\r\n }\r\n .mk-action-item {\r\n margin-bottom: 14px; padding-bottom: 14px;\r\n border-bottom: 1px solid var(--card-border);\r\n }\r\n .mk-action-item:last-child { border-bottom: none; margin-bottom: 0; padding-bottom: 0; }\r\n .mk-action-label {\r\n font-size: 10px; font-weight: 700; letter-spacing: 0.16em;\r\n text-transform: uppercase; color: var(--gold-pale); margin-bottom: 4px;\r\n display: flex; align-items: center; gap: 7px;\r\n }\r\n .mk-action-label::before { content: '\u2192'; color: var(--gold); font-size: 12px; flex-shrink: 0; }\r\n .mk-action-text { font-size: 13px; color: var(--text-muted); line-height: 1.6; padding-left: 19px; }\r\n\r\n .mk-tools { text-align: center; padding: 40px 0 0; border-top: 1px solid var(--card-border); }\r\n .mk-tools h3 {\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.22em;\r\n text-transform: uppercase; color: var(--text-muted); margin-bottom: 24px;\r\n }\r\n .mk-tools-logos { display: flex; justify-content: center; align-items: center; gap: clamp(16px, 4vw, 32px); flex-wrap: wrap; }\r\n .mk-tool {\r\n display: flex; align-items: center; gap: 10px;\r\n background: var(--card-bg); border: 1px solid var(--card-border);\r\n border-radius: 10px; padding: 12px 22px;\r\n font-size: 13px; font-weight: 600; color: var(--text);\r\n transition: border-color 0.2s;\r\n }\r\n .mk-tool:hover { border-color: var(--gold); }\r\n\r\n \/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n PDF VIEWER BLOCK \u2014 NOUVEAU\r\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n .mk-pdf-block {\r\n margin-bottom: clamp(40px, 7vw, 70px);\r\n }\r\n\r\n .mk-pdf-header {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n flex-wrap: wrap;\r\n gap: 16px;\r\n margin-bottom: 20px;\r\n }\r\n\r\n .mk-pdf-meta {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 4px;\r\n }\r\n .mk-pdf-meta-title {\r\n font-family: 'Bebas Neue', sans-serif;\r\n font-size: clamp(22px, 3vw, 32px);\r\n color: #fff;\r\n letter-spacing: 0.04em;\r\n line-height: 1;\r\n }\r\n .mk-pdf-meta-sub {\r\n font-size: 12px;\r\n color: var(--text-muted);\r\n letter-spacing: 0.08em;\r\n }\r\n .mk-pdf-meta-sub span {\r\n color: var(--gold-pale);\r\n font-weight: 600;\r\n }\r\n\r\n .mk-pdf-actions {\r\n display: flex;\r\n gap: 10px;\r\n flex-wrap: wrap;\r\n }\r\n\r\n .mk-btn {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n font-family: 'Outfit', sans-serif;\r\n font-size: 12px;\r\n font-weight: 700;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n text-decoration: none;\r\n padding: 11px 20px;\r\n border-radius: 8px;\r\n cursor: pointer;\r\n transition: all 0.2s;\r\n border: none;\r\n }\r\n .mk-btn-primary {\r\n background: var(--gold);\r\n color: #000;\r\n }\r\n .mk-btn-primary:hover {\r\n background: var(--gold-pale);\r\n transform: translateY(-1px);\r\n }\r\n .mk-btn-outline {\r\n background: transparent;\r\n color: var(--gold-pale);\r\n border: 1px solid var(--gold);\r\n }\r\n .mk-btn-outline:hover {\r\n background: rgba(112,95,33,0.12);\r\n transform: translateY(-1px);\r\n }\r\n\r\n \/* Toggle viewer *\/\r\n .mk-pdf-toggle-btn {\r\n width: 100%;\r\n background: var(--card-bg);\r\n border: 1px solid var(--card-border);\r\n border-radius: 12px;\r\n padding: 18px 24px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n cursor: pointer;\r\n transition: border-color 0.2s;\r\n margin-bottom: 0;\r\n }\r\n .mk-pdf-toggle-btn:hover { border-color: var(--gold); }\r\n .mk-pdf-toggle-btn-left {\r\n display: flex;\r\n align-items: center;\r\n gap: 14px;\r\n }\r\n .mk-pdf-toggle-icon {\r\n width: 40px; height: 40px;\r\n background: rgba(112,95,33,0.12);\r\n border: 1px solid rgba(112,95,33,0.25);\r\n border-radius: 8px;\r\n display: flex; align-items: center; justify-content: center;\r\n flex-shrink: 0;\r\n }\r\n .mk-pdf-toggle-text {\r\n text-align: left;\r\n }\r\n .mk-pdf-toggle-text strong {\r\n display: block;\r\n font-size: 14px;\r\n font-weight: 700;\r\n color: #fff;\r\n margin-bottom: 2px;\r\n }\r\n .mk-pdf-toggle-text small {\r\n font-size: 11px;\r\n color: var(--text-muted);\r\n }\r\n .mk-pdf-toggle-arrow {\r\n color: var(--gold);\r\n transition: transform 0.3s;\r\n flex-shrink: 0;\r\n }\r\n .mk-pdf-toggle-arrow.open { transform: rotate(180deg); }\r\n\r\n \/* Viewer container *\/\r\n .mk-pdf-viewer-wrap {\r\n display: none;\r\n border: 1px solid rgba(112,95,33,0.3);\r\n border-top: none;\r\n border-radius: 0 0 12px 12px;\r\n overflow: hidden;\r\n background: #1a1a1a;\r\n }\r\n .mk-pdf-viewer-wrap.open { display: block; }\r\n\r\n .mk-pdf-viewer-toolbar {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n padding: 10px 16px;\r\n background: var(--card-bg);\r\n border-bottom: 1px solid var(--card-border);\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n }\r\n .mk-pdf-viewer-info {\r\n font-size: 11px;\r\n color: var(--text-muted);\r\n letter-spacing: 0.06em;\r\n }\r\n .mk-pdf-viewer-info strong { color: var(--gold-pale); }\r\n .mk-pdf-nav {\r\n display: flex;\r\n align-items: center;\r\n gap: 8px;\r\n }\r\n .mk-pdf-nav-btn {\r\n background: #1e1e1e;\r\n border: 1px solid var(--card-border);\r\n color: var(--text);\r\n border-radius: 6px;\r\n padding: 6px 12px;\r\n font-size: 12px;\r\n cursor: pointer;\r\n font-family: 'Outfit', sans-serif;\r\n transition: border-color 0.2s, color 0.2s;\r\n }\r\n .mk-pdf-nav-btn:hover { border-color: var(--gold); color: var(--gold-pale); }\r\n .mk-pdf-nav-btn:disabled { opacity: 0.3; cursor: default; }\r\n .mk-pdf-page-info {\r\n font-size: 12px;\r\n color: var(--text-muted);\r\n min-width: 70px;\r\n text-align: center;\r\n }\r\n .mk-pdf-page-info span { color: var(--gold-pale); font-weight: 600; }\r\n\r\n #mk-pdf-canvas-wrap {\r\n width: 100%;\r\n overflow: hidden;\r\n display: flex;\r\n justify-content: center;\r\n padding: 24px 16px;\r\n min-height: 500px;\r\n position: relative;\r\n }\r\n #mk-pdf-canvas {\r\n max-width: 100%;\r\n height: auto;\r\n border-radius: 4px;\r\n box-shadow: 0 8px 40px rgba(0,0,0,0.6);\r\n display: block;\r\n }\r\n .mk-pdf-loading {\r\n position: absolute;\r\n top: 50%; left: 50%;\r\n transform: translate(-50%, -50%);\r\n display: flex;\r\n flex-direction: column;\r\n align-items: center;\r\n gap: 14px;\r\n }\r\n .mk-pdf-loading-spinner {\r\n width: 36px; height: 36px;\r\n border: 3px solid rgba(112,95,33,0.2);\r\n border-top-color: var(--gold-pale);\r\n border-radius: 50%;\r\n animation: spin 0.8s linear infinite;\r\n }\r\n @keyframes spin { to { transform: rotate(360deg); } }\r\n .mk-pdf-loading p { font-size: 12px; color: var(--text-muted); letter-spacing: 0.1em; }\r\n\r\n \/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n RESPONSIVE\r\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n @media (max-width: 1000px) {\r\n .mk-skills { grid-template-columns: repeat(2, 1fr); }\r\n }\r\n @media (max-width: 900px) {\r\n .mk-case { grid-template-columns: 1fr; }\r\n .mk-persona { grid-template-columns: 1fr; }\r\n .mk-persona-photo { flex-direction: row; align-items: flex-start; }\r\n .mk-plan-grid { grid-template-columns: 1fr 1fr; }\r\n .mk-pdf-header { flex-direction: column; align-items: flex-start; }\r\n }\r\n @media (max-width: 600px) {\r\n .mk-skills { grid-template-columns: 1fr; }\r\n .mk-plan-grid { grid-template-columns: 1fr; }\r\n .mk-persona-photo { flex-direction: column; align-items: center; }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<section class=\"mk-section\">\r\n\r\n <!-- HERO -->\r\n <div class=\"mk-hero\">\r\n <h1>Strat\u00e9gie Marketing<\/h1>\r\n <div class=\"subtitle\">De l'analyse \u00e0 l'action.<\/div>\r\n <\/div>\r\n\r\n <!-- INTRO -->\r\n <div class=\"mk-intro\">\r\n <strong>Strat\u00e9gie Marketing :<\/strong> \u00c0 travers ce projet, j'ai d\u00e9velopp\u00e9 une approche structur\u00e9e de la strat\u00e9gie marketing : analyse de l'environnement concurrentiel, diagnostic interne\/externe (SWOT), d\u00e9finition de la cible et construction d'un plan d'action multicanal. J'ai appris \u00e0 transformer une analyse en d\u00e9cisions concr\u00e8tes et mesurables.\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- COMP\u00c9TENCES -->\r\n <div class=\"mk-label\">Comp\u00e9tences cl\u00e9s<\/div>\r\n <div class=\"mk-skills\">\r\n <div class=\"mk-skill-card\">\r\n <h3>Analyse de march\u00e9<\/h3>\r\n <p>SWOT, veille concurrentielle, benchmark et identification des opportunit\u00e9s de croissance<\/p>\r\n <\/div>\r\n <div class=\"mk-skill-card\">\r\n <h3>Positionnement<\/h3>\r\n <p>Mapping concurrentiel, diff\u00e9renciation et construction d'une proposition de valeur unique<\/p>\r\n <\/div>\r\n <div class=\"mk-skill-card\">\r\n <h3>D\u00e9finition de cible<\/h3>\r\n <p>Cr\u00e9ation de personas, analyse des comportements et segmentation de l'audience<\/p>\r\n <\/div>\r\n <div class=\"mk-skill-card\">\r\n <h3>Plan d'action<\/h3>\r\n <p>D\u00e9finition des leviers marketing, priorisation des actions et suivi des KPIs<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- \u00c9TUDE DE CAS -->\r\n <div class=\"mk-label\">\u00c9tude de cas<\/div>\r\n <div class=\"mk-case\">\r\n <div>\r\n <div class=\"mk-case-tag\">G\u00e9n\u00e9rale des Services<\/div>\r\n <div class=\"mk-case-title\">Strat\u00e9gie Marketing \u2014 G\u00e9n\u00e9rale des Services<\/div>\r\n <div class=\"mk-strat-item\">\r\n <div class=\"strat-lbl\">Contexte<\/div>\r\n <p>R\u00e9seau national de 75 agences de services \u00e0 la personne. L'enjeu : d\u00e9velopper la notori\u00e9t\u00e9 nationale tout en soutenant les franchis\u00e9es dans leur communication locale.<\/p>\r\n <\/div>\r\n <div class=\"mk-strat-item\">\r\n <div class=\"strat-lbl\">Objectif<\/div>\r\n <p>Structurer une strat\u00e9gie marketing coh\u00e9rente pour am\u00e9liorer la visibilit\u00e9 digitale, attirer de nouveaux franchis\u00e9s et g\u00e9n\u00e9rer des leads qualifi\u00e9s.<\/p>\r\n <\/div>\r\n <div class=\"mk-strat-item\">\r\n <div class=\"strat-lbl\">P\u00e9rim\u00e8tre<\/div>\r\n <p>SEO, Email marketing, LinkedIn, r\u00e9seaux sociaux, e-r\u00e9putation et marketing automation.<\/p>\r\n <\/div>\r\n <div class=\"mk-strat-item\">\r\n <div class=\"strat-lbl\">Secteur<\/div>\r\n <p>Services \u00e0 la personne (SAP) \u2014 march\u00e9 en forte croissance port\u00e9 par le vieillissement de la population et la demande de maintien \u00e0 domicile.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/Generale-des-Services-marche-SAP.webp\" alt=\"Logo G\u00e9n\u00e9rale des Services\">\r\n <div class=\"mk-ph\">\r\n <svg width=\"36\" height=\"36\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.3\">\r\n <circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 20c0-4 3.6-7 8-7s8 3 8 7\"\/>\r\n <\/svg>\r\n <span>LOGO G\u00c9N\u00c9RALE DES SERVICES<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n \u00c9TUDE DE MARCH\u00c9 \u2014 PDF VIEWER\r\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n <div class=\"mk-pdf-block\">\r\n <div class=\"mk-label\">\u00c9tude de march\u00e9<\/div>\r\n\r\n <div class=\"mk-pdf-header\">\r\n <div class=\"mk-pdf-meta\">\r\n <div class=\"mk-pdf-meta-title\">\u00c9tude de march\u00e9 \u2014 G\u00e9n\u00e9rale des Services<\/div>\r\n <div class=\"mk-pdf-meta-sub\">34 pages  \u00b7  <span>Canva \/ Communication GDS<\/span>  \u00b7  Mai 2026<\/div>\r\n <\/div>\r\n <div class=\"mk-pdf-actions\">\r\n <a id=\"mk-pdf-download\" href=\"Generale_des_Services_etude_de_marche.pdf\" download class=\"mk-btn mk-btn-primary\">\r\n <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\">\r\n <path d=\"M12 3v13M5 16l7 7 7-7\"\/><line x1=\"3\" y1=\"21\" x2=\"21\" y2=\"21\"\/>\r\n <\/svg>\r\n T\u00e9l\u00e9charger le PDF\r\n <\/a>\r\n <button class=\"mk-btn mk-btn-outline\" onclick=\"togglePdfViewer()\">\r\n <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\">\r\n <rect x=\"2\" y=\"3\" width=\"20\" height=\"18\" rx=\"2\"\/>\r\n <line x1=\"8\" y1=\"10\" x2=\"16\" y2=\"10\"\/>\r\n <line x1=\"8\" y1=\"14\" x2=\"13\" y2=\"14\"\/>\r\n <\/svg>\r\n Visionner\r\n <\/button>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- Toggle card -->\r\n <button class=\"mk-pdf-toggle-btn\" id=\"mk-pdf-toggle-card\" onclick=\"togglePdfViewer()\">\r\n <div class=\"mk-pdf-toggle-btn-left\">\r\n <div class=\"mk-pdf-toggle-icon\">\r\n <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#c9a84c\" stroke-width=\"1.8\" stroke-linecap=\"round\">\r\n <path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/>\r\n <polyline points=\"14 2 14 8 20 8\"\/>\r\n <line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/>\r\n <line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/>\r\n <polyline points=\"10 9 9 9 8 9\"\/>\r\n <\/svg>\r\n <\/div>\r\n <div class=\"mk-pdf-toggle-text\">\r\n <strong>G\u00e9n\u00e9rale des Services \u2014 \u00c9tude de march\u00e9.pdf<\/strong>\r\n <small>Cliquez pour afficher l'\u00e9tude compl\u00e8te (34 pages)<\/small>\r\n <\/div>\r\n <\/div>\r\n <svg class=\"mk-pdf-toggle-arrow\" id=\"mk-arrow\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\">\r\n <polyline points=\"6 9 12 15 18 9\"\/>\r\n <\/svg>\r\n <\/button>\r\n\r\n <!-- PDF Viewer -->\r\n <div class=\"mk-pdf-viewer-wrap\" id=\"mk-pdf-viewer\">\r\n <div class=\"mk-pdf-viewer-toolbar\">\r\n <div class=\"mk-pdf-viewer-info\">\r\n Document : <strong>\u00c9tude de march\u00e9 GDS<\/strong>\r\n <\/div>\r\n <div class=\"mk-pdf-nav\">\r\n <button class=\"mk-pdf-nav-btn\" id=\"btn-prev\" onclick=\"changePage(-1)\" disabled>\u2190 Pr\u00e9c.<\/button>\r\n <div class=\"mk-pdf-page-info\">Page <span id=\"page-num\">1<\/span> \/ <span id=\"page-count\">34<\/span><\/div>\r\n <button class=\"mk-pdf-nav-btn\" id=\"btn-next\" onclick=\"changePage(1)\">Suiv. \u2192<\/button>\r\n <\/div>\r\n <a href=\"Generale_des_Services_etude_de_marche.pdf\" download class=\"mk-btn mk-btn-outline\" style=\"padding:7px 14px;font-size:11px;\">\r\n <svg width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\">\r\n <path d=\"M12 3v13M5 16l7 7 7-7\"\/>\r\n <\/svg>\r\n T\u00e9l\u00e9charger\r\n <\/a>\r\n <\/div>\r\n <div id=\"mk-pdf-canvas-wrap\">\r\n <div class=\"mk-pdf-loading\" id=\"mk-loading\">\r\n <div class=\"mk-pdf-loading-spinner\"><\/div>\r\n <p>Chargement du document...<\/p>\r\n <\/div>\r\n <canvas id=\"mk-pdf-canvas\" style=\"display:none;\"><\/canvas>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- SWOT -->\r\n <div class=\"mk-full-img-block\">\r\n <div class=\"mk-label\">Analyse SWOT<\/div>\r\n <div class=\"mk-img-wrap\">\r\n <img decoding=\"async\" src=\"\" alt=\"Analyse SWOT \u2013 G\u00e9n\u00e9rale des Services\">\r\n <div class=\"mk-ph\">\r\n <svg width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.2\">\r\n <rect x=\"2\" y=\"2\" width=\"9\" height=\"9\" rx=\"1\"\/>\r\n <rect x=\"13\" y=\"2\" width=\"9\" height=\"9\" rx=\"1\"\/>\r\n <rect x=\"2\" y=\"13\" width=\"9\" height=\"9\" rx=\"1\"\/>\r\n <rect x=\"13\" y=\"13\" width=\"9\" height=\"9\" rx=\"1\"\/>\r\n <\/svg>\r\n <span>SWOT \u2014 G\u00c9N\u00c9RALE DES SERVICES<br><em>src=\"URL_SWOT\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- MAPPING -->\r\n <div class=\"mk-full-img-block\">\r\n <div class=\"mk-label\">Mapping concurrentiel<\/div>\r\n <div class=\"mk-img-wrap\">\r\n <img decoding=\"async\" src=\"https:\/\/yanis-naud.ovh\/wp-content\/uploads\/2026\/05\/Generale-des-Services-_6_-1024x576.webp\" alt=\"Mapping concurrentiel \u2013 G\u00e9n\u00e9rale des Services\">\r\n <div class=\"mk-ph\">\r\n <svg width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.2\">\r\n <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\r\n <line x1=\"2\" y1=\"12\" x2=\"22\" y2=\"12\"\/>\r\n <line x1=\"12\" y1=\"2\" x2=\"12\" y2=\"22\"\/>\r\n <\/svg>\r\n <span>MAPPING CONCURRENTIEL<br><em>src=\"URL_MAPPING\"<\/em><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- BENCHMARK -->\r\n <div class=\"mk-benchmark\">\r\n <div class=\"mk-label\">Benchmark concurrentiel<\/div>\r\n <table class=\"mk-table\">\r\n <thead>\r\n <tr>\r\n <th>Crit\u00e8re<\/th>\r\n <th class=\"highlight\">G\u00e9n\u00e9rale des Services<\/th>\r\n <th>O2<\/th>\r\n <th>Shiva<\/th>\r\n <th>Petit-fils<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td class=\"criteria\">Prix<\/td>\r\n <td class=\"gds-col\">Moyen<\/td>\r\n <td>Moyen-haut<\/td>\r\n <td>Moyen<\/td>\r\n <td>Haut<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Notori\u00e9t\u00e9<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge yellow\">Locale<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Nationale<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Nationale<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Nationale<\/span><\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Services<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge green\">Multi-services<\/span><\/td>\r\n <td>M\u00e9nage<\/td>\r\n <td>M\u00e9nage<\/td>\r\n <td>Seniors<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Pr\u00e9sence digitale<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge yellow\">En d\u00e9veloppement<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Forte<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Forte<\/span><\/td>\r\n <td><span class=\"mk-badge green\">Forte<\/span><\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">R\u00e9seau franchise<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge yellow\">75 agences<\/span><\/td>\r\n <td>400+ agences<\/td>\r\n <td>700+ agences<\/td>\r\n <td>150+ agences<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Cible principale<\/td>\r\n <td class=\"gds-col\">Famille & entreprises<\/td>\r\n <td>Famille<\/td>\r\n <td>Famille<\/td>\r\n <td>Seniors<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Diff\u00e9renciation<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge green\">Interlocuteur unique<\/span><\/td>\r\n <td>Notori\u00e9t\u00e9 TV<\/td>\r\n <td>Volume \/ prix<\/td>\r\n <td>Premium senior<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"criteria\">Label qualit\u00e9<\/td>\r\n <td class=\"gds-col\"><span class=\"mk-badge green\">Capital & Figaro<\/span><\/td>\r\n <td><span class=\"mk-badge green\">NF Services<\/span><\/td>\r\n <td><span class=\"mk-badge yellow\">Interne<\/span><\/td>\r\n <td><span class=\"mk-badge green\">R\u00e9f\u00e9rences presse<\/span><\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- PERSONA -->\r\n <div class=\"mk-label\" style=\"margin-bottom:28px;\">Persona cible<\/div>\r\n <div class=\"mk-persona\">\r\n <div class=\"mk-persona-photo\">\r\n <div class=\"mk-persona-avatar\">\r\n <img decoding=\"async\" src=\"\" alt=\"Persona Sophie\">\r\n <div class=\"mk-avatar-ph\">\r\n <svg width=\"32\" height=\"32\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#705f21\" stroke-width=\"1.4\">\r\n <circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 20c0-4 3.6-7 8-7s8 3 8 7\"\/>\r\n <\/svg>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-persona-name\">Sophie M.<\/div>\r\n <div class=\"mk-persona-role\">L'aidante familiale active<\/div>\r\n <div style=\"margin-top:12px; display:flex; flex-direction:column; gap:8px; width:100%;\">\r\n <div class=\"mk-stat-row\">\r\n <div class=\"sr-label\">\u00c2ge<\/div>\r\n <div class=\"mk-stat-bar\"><div class=\"mk-stat-bar-fill\" style=\"width:55%\"><\/div><\/div>\r\n <div style=\"font-size:11px;color:var(--gold-pale);min-width:32px;\">52 ans<\/div>\r\n <\/div>\r\n <div class=\"mk-stat-row\">\r\n <div class=\"sr-label\">Digital<\/div>\r\n <div class=\"mk-stat-bar\"><div class=\"mk-stat-bar-fill\" style=\"width:60%\"><\/div><\/div>\r\n <div style=\"font-size:11px;color:var(--gold-pale);min-width:32px;\">Moyen<\/div>\r\n <\/div>\r\n <div class=\"mk-stat-row\">\r\n <div class=\"sr-label\">Budget<\/div>\r\n <div class=\"mk-stat-bar\"><div class=\"mk-stat-bar-fill\" style=\"width:45%\"><\/div><\/div>\r\n <div style=\"font-size:11px;color:var(--gold-pale);min-width:32px;\">Limit\u00e9<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-persona-content\">\r\n <div class=\"mk-persona-section\">\r\n <div class=\"ps-label\">Profil<\/div>\r\n <p class=\"mk-persona-text\">Cadre dans le secteur priv\u00e9, Sophie vit \u00e0 Lyon. Elle g\u00e8re \u00e0 distance le maintien \u00e0 domicile de sa m\u00e8re de 79 ans, tout en \u00e9levant ses deux enfants. Elle manque de temps et cherche une solution fiable, humaine et multi-services pour d\u00e9l\u00e9guer l'aide \u00e0 domicile.<\/p>\r\n <\/div>\r\n <div class=\"mk-persona-section\">\r\n <div class=\"ps-label\">Besoins<\/div>\r\n <div class=\"mk-persona-tags\">\r\n <span class=\"mk-persona-tag green\">Interlocuteur unique<\/span>\r\n <span class=\"mk-persona-tag green\">Fiabilit\u00e9 du prestataire<\/span>\r\n <span class=\"mk-persona-tag green\">Proximit\u00e9 locale<\/span>\r\n <span class=\"mk-persona-tag green\">Flexibilit\u00e9 des horaires<\/span>\r\n <span class=\"mk-persona-tag green\">Suivi r\u00e9gulier<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-persona-section\">\r\n <div class=\"ps-label\">Freins<\/div>\r\n <div class=\"mk-persona-tags\">\r\n <span class=\"mk-persona-tag red\">M\u00e9fiance envers les prestataires inconnus<\/span>\r\n <span class=\"mk-persona-tag red\">Complexit\u00e9 des d\u00e9marches administratives<\/span>\r\n <span class=\"mk-persona-tag red\">Contrainte budg\u00e9taire<\/span>\r\n <span class=\"mk-persona-tag red\">Peur de la rotation du personnel<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-persona-section\">\r\n <div class=\"ps-label\">Canaux utilis\u00e9s<\/div>\r\n <div class=\"mk-persona-tags\">\r\n <span class=\"mk-persona-tag\">Google (recherche locale)<\/span>\r\n <span class=\"mk-persona-tag\">Facebook<\/span>\r\n <span class=\"mk-persona-tag\">Avis Google<\/span>\r\n <span class=\"mk-persona-tag\">Bouche-\u00e0-oreille<\/span>\r\n <span class=\"mk-persona-tag\">Email<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-persona-section\">\r\n <div class=\"ps-label\">Citation<\/div>\r\n <div style=\"border-left:3px solid var(--gold); padding:10px 16px; background:rgba(112,95,33,0.05); border-radius:0 8px 8px 0;\">\r\n <p style=\"font-size:13px; color:var(--text-muted); font-style:italic; line-height:1.65;\">\r\n \"Je n'ai pas le temps de g\u00e9rer 3 prestataires diff\u00e9rents. Je veux quelqu'un de confiance, proche de chez ma m\u00e8re, qui s'occupe de tout.\"\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- PLAN D'ACTION -->\r\n <div class=\"mk-label\">Plan d'action marketing<\/div>\r\n <div class=\"mk-plan-grid\">\r\n <div class=\"mk-plan-card\">\r\n <div class=\"plan-period\">Court terme \u2014 0 \u00e0 3 mois<\/div>\r\n <h3>Consolidation<\/h3>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">SEO<\/div>\r\n <div class=\"mk-action-text\">Audit technique et optimisation des pages cl\u00e9s (Core Web Vitals, balises, redirections)<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Email<\/div>\r\n <div class=\"mk-action-text\">Mise en place de la segmentation et envoi des 4 premi\u00e8res campagnes<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">LinkedIn<\/div>\r\n <div class=\"mk-action-text\">Structuration du planning \u00e9ditorial mensuel<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">E-r\u00e9putation<\/div>\r\n <div class=\"mk-action-text\">D\u00e9ploiement du workflow d'invitation aux avis Google<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-plan-card\">\r\n <div class=\"plan-period\">Moyen terme \u2014 3 \u00e0 6 mois<\/div>\r\n <h3>Acc\u00e9l\u00e9ration<\/h3>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">SEO<\/div>\r\n <div class=\"mk-action-text\">R\u00e9daction de 8+ articles de blog cibl\u00e9s sur les requ\u00eates franchise et SAP<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Social<\/div>\r\n <div class=\"mk-action-text\">Lancement du contenu vid\u00e9o Instagram (Reels)<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Automation<\/div>\r\n <div class=\"mk-action-text\">D\u00e9ploiement complet du workflow Make \u2192 Brevo<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Go Entrepreneurs<\/div>\r\n <div class=\"mk-action-text\">Pr\u00e9paration des supports et campagne emailing d\u00e9di\u00e9e<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"mk-plan-card\">\r\n <div class=\"plan-period\">Long terme \u2014 6 \u00e0 12 mois<\/div>\r\n <h3>Notori\u00e9t\u00e9<\/h3>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">SEO local<\/div>\r\n <div class=\"mk-action-text\">Cr\u00e9ation de pages locales pour chaque ville non franchis\u00e9e<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Netlinking<\/div>\r\n <div class=\"mk-action-text\">Partenariats \u00e9ditoriaux avec un m\u00e9dia franchise \u2014 \"L'Express Franchise\"<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Performance<\/div>\r\n <div class=\"mk-action-text\">Analyse des KPIs et optimisation des campagnes<\/div>\r\n <\/div>\r\n <div class=\"mk-action-item\">\r\n <div class=\"mk-action-label\">Notori\u00e9t\u00e9<\/div>\r\n <div class=\"mk-action-text\">Renforcement de la pr\u00e9sence nationale via les 8 partenaires franchise<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mk-divider\"><\/div>\r\n\r\n <!-- OUTILS -->\r\n <div class=\"mk-tools\">\r\n <h3>Les logiciels utilis\u00e9s<\/h3>\r\n <div class=\"mk-tools-logos\">\r\n <div class=\"mk-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\">\r\n <defs><linearGradient id=\"cg\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" style=\"stop-color:#00C4CC\"\/><stop offset=\"100%\" style=\"stop-color:#7D2AE8\"\/><\/linearGradient><\/defs>\r\n <rect width=\"40\" height=\"40\" rx=\"9\" fill=\"url(#cg)\"\/>\r\n <text x=\"20\" y=\"27\" font-family=\"Georgia,serif\" font-size=\"18\" font-weight=\"bold\" fill=\"white\" text-anchor=\"middle\">Ca<\/text>\r\n <\/svg>\r\n Canva\r\n <\/div>\r\n <div class=\"mk-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 38 57\" fill=\"none\">\r\n <path d=\"M19 28.5C19 24.91 21.91 22 25.5 22C29.09 22 32 24.91 32 28.5C32 32.09 29.09 35 25.5 35C21.91 35 19 32.09 19 28.5Z\" fill=\"#1ABCFE\"\/>\r\n <path d=\"M6 42C6 38.41 8.91 35.5 12.5 35.5H19V42C19 45.59 16.09 48.5 12.5 48.5C8.91 48.5 6 45.59 6 42Z\" fill=\"#0ACF83\"\/>\r\n <path d=\"M19 8V21.5H25.5C29.09 21.5 32 18.59 32 15C32 11.41 29.09 8.5 25.5 8.5L19 8Z\" fill=\"#FF7262\"\/>\r\n <path d=\"M6 15C6 18.59 8.91 21.5 12.5 21.5H19V8.5H12.5C8.91 8.5 6 11.41 6 15Z\" fill=\"#F24E1E\"\/>\r\n <path d=\"M6 28.5C6 32.09 8.91 35 12.5 35H19V22H12.5C8.91 22 6 24.91 6 28.5Z\" fill=\"#A259FF\"\/>\r\n <\/svg>\r\n Figma\r\n <\/div>\r\n <div class=\"mk-tool\">\r\n <svg width=\"26\" height=\"26\" viewBox=\"0 0 40 40\">\r\n <rect width=\"40\" height=\"40\" rx=\"6\" fill=\"#4285F4\"\/>\r\n <rect x=\"11\" y=\"8\" width=\"18\" 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Strat\u00e9gie Marketing : \u00c0 travers ce projet, j’ai d\u00e9velopp\u00e9 une approche structur\u00e9e de la strat\u00e9gie marketing : analyse de l’environnement concurrentiel, diagnostic interne\/externe (SWOT), d\u00e9finition de la cible et construction d’un plan d’action multicanal. J’ai appris \u00e0 transformer une analyse en d\u00e9cisions concr\u00e8tes et mesurables. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1493","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>strat\u00e9gie de marketing - Portfolio Yanis NAUD<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ma strat\u00e9gie marketing pour G\u00e9n\u00e9rale des Services : analyse SWOT, mapping, benchmark, persona et plan d'action multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanis-naud.ovh\/index.php\/strategie-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"strat\u00e9gie de marketing - 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